Umob partners with CleverTap to deliver personalised customer experiences
CleverTap, the all-in-one engagement platform, announced its
selection by Umob, the Netherlands’
premier super-mobility platform; Umob
combines all-electric e-mopeds, scooters, bikes, cabs and public transport
within one app. Through CleverTap’s cutting-edge offerings, they will be able
to harness the power of data-driven insights and personalised engagement. This
will enhance user experiences, drive user retention, and optimise their overall
business operations.
Umob’s
innovative approach to sustainable urban mobility has positioned it as a
prominent name in the Netherlands market. They have simplified how people
navigate cities with a seamless app experience. Umob was looking for a platform to
enhance customer engagement and retention strategies, provide data-driven
decision-making, personalise experiences, and increase customer lifetime
value.
CleverTap’s
all-in-one platform, which includes advanced analytics, multi-channel
communication capabilities, and seamless integration options, will play a
pivotal role in helping Umob meet its requirements. With CleverTap, Umob can
deliver highly targeted and personalised user experiences, driving increased
engagement, loyalty, and lifetime value.
"As
Umob continues on its high-growth trajectory, we must focus on maximising
customer lifetime value early on. In a period of rapid expansion, retaining
high-quality customers and driving return on investment are paramount to our
business sustainability,” said Raymon Pouwels, Co-Founder of Umob. “CleverTap
emerged as the ideal fit for us, offering an all-in-one platform that aligns
perfectly with our objectives. With CleverTap's suite of cutting-edge
offerings, we are confident in our ability to deliver personalised experiences,
foster strong customer relationships, and ultimately drive long-term business
success."
Pravin
Laghate, Vice President, Europe, CleverTap, said, “Umob's strides in the
mobility-as-a-service space are nothing short of remarkable. This partnership
signifies the fusion of two forward-thinking entities aiming to revolutionise
the industry. As Umob embarks on a phase of exponential growth, CleverTap's
innovative solutions will play a pivotal role in empowering their journey.
Together, we envision a future where mobility-as-a-service is redefined,
offering unparalleled convenience, maximising the lifetime value of each user.”
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