Face To Face

"Synology Prioritizes Your Data Protection with Unmatched Security."

Synology creates network-attached storage, IP surveillance solutions, and network equipment that transform the way users manage data, conduct surveillance, and manage networks in the cloud era. In an exclusive interview with The Masthead, Mr. Russell Chen, Country Manager for the SAARC region at Synology, shared his insights on digital transformation, data security, and the company's innovative solutions. He discussed the evolving landscape of digital technology, emphasizing how businesses in the SAARC region are adapting to rapid technological advancements while also facing new challenges in data protection and security. Mr. Chen highlighted Synology's role in facilitating this digital evolution, providing cutting-edge tools and services to help organizations securely manage, store, and protect their data in an increasingly digital world.

 

How is digital transformation reshaping the landscape of business competition?

Enterprises are undergoing digital transformation, digitizing operations and leading to a surge in digital assets, including documents, images, videos, and multimedia content. Regulatory compliance, particularly under India's Digital Personal Data Protection Act (DPDPA), is shaping data management practices and posing challenges for Indian SMEs, who must now adhere to stricter data governance, breach notification protocols, and the management of data subject rights.


How is Synology pushing the boundaries in data storage and protection solutions?

We, at Synology, create our products to protect businesses' valuable assets. We aim to empower businesses with robust data protection solutions, facilitate secure digital transformation, drive innovation in cybersecurity, promote best practices and awareness, and actively collaborate with industry stakeholders. Through these efforts, Synology aims to be a catalyst for positive change, ensuring businesses can navigate the digital future securely and confidently.


What role does AI play in enhancing data management and protection?

AI will play a crucial role in the future of server systems and drive the demand for data storage. Synology's robust storage solutions cater to the growing demand for enterprise storage driven by AI's reliance on extensive data for model training. With on-premise private archive storage, backup solutions, and data recovery features, Synology ensures efficient management of large datasets. Synology's cost-effective options make them a preferred choice, providing invaluable data reservoirs for AI applications. We also anticipate further integration of AI capabilities into our solutions, such as within Synology’s office suite solutions. These advancements will streamline business operations and boost productivity by harnessing AI to automate tasks, analyze data, and derive actionable insights. As AI continues to advance, Synology remains at the forefront, leveraging innovative storage technology to support the growing demands of AI-driven applications and empower businesses to thrive in the digital age.


Why is data security becoming increasingly crucial in today's business environment?

While offering powerful solutions is essential, it becomes meaningless if the system is not secured and susceptible to cyber attacks. Synology recognizes the critical importance of security and invests significant resources into ensuring the safety of our users' data.

 

We maintain a robust security infrastructure that includes a dedicated security team, known as PSIRT (Product Security Incident Response Team), tasked with promptly addressing any security issues that may arise. In addition, we employ an in-house red team that continuously evaluates and tests our systems for vulnerabilities, ensuring that we stay ahead of potential threats.

 

Furthermore, we operate a bounty program to incentivize security researchers to identify and report any potential vulnerabilities in our systems. This proactive approach to security allows us to address any issues swiftly and comprehensively, providing our users with peace of mind when using Synology server devices.

 

By prioritizing security and implementing rigorous measures to safeguard our systems, Synology ensures that our users can utilize our solutions without worrying about security breaches.

 

What makes Synology’s private and hybrid cloud solutions stand out in the market?

Synology stands out in four key areas: software-hardware integration, scalability, easy deployment and security. Beyond offering robust hardware, our solutions are distinguished by their powerful and user-friendly software.

 

In enterprise environments, where data volumes escalate rapidly, robust scalability is paramount. Our systems are designed to accommodate business growth effortlessly, with a focus on simplicity in expansion and management.

 

Synology’s core value is to protect our users data, and security is our top priority. Internally, we have a dedicated cybersecurity team, the Product Security Incident Response Team - PSIRT, which committed to promptly addressing any reported vulnerabilities. Unlike the industry average of 60 days, our PSIRT team resolves vulnerabilities within an impressive 24-hour timeframe, ensuring our systems remain fortified against emerging threats.

 

In terms of service, we collaborate closely with our local partners and reputable system integrators in India to deliver comprehensive support. From deployment and solution demonstrations to after-sales assistance, we offer a seamless experience in setting up data management solutions tailored to our customers' specific requirements.


How can businesses effectively streamline workflows and boost productivity with Synology’s offerings?

Absolutely, Synology has some exciting new features and products in development aimed at improving business productivity and workflow, with a particular focus on data storage scalability, ease of use, and data security. During Computex 2024, we announced a brand new product line-ActiveProtect focused on enterprise storage and dedicated data protection solutions.

 

These new offerings will adhere to Synology's core values of simple deployment and robust data security. Users can expect streamlined data management processes and advanced security measures, ensuring that our solutions remain user-friendly while providing top-notch protection for their data. We also anticipate further integration of AI capabilities into our on-premise productivity solutions, such as within Synology’s office suite solutions.


How does Synology’s reliability and ease of use contribute to business success?

Cybersecurity, IT management, and scalability are among the most common challenges businesses face today. In response to these challenges, Security, simplicity, and scalability are the core values guiding Synology in crafting our products. Our vision revolves around delivering user-friendly and innovative solutions to effectively address the dynamic challenges of cybersecurity, with a particular focus on our solutions.

 

Synology places paramount importance on Security, ensuring that our products adhere to the highest standards of data protection. We integrate robust security features and regularly update our systems to counter emerging threats, providing users with a secure environment for their data.

 

Simplicity is key to our approach. We understand that user-friendly interfaces and straightforward configurations are essential for businesses and individuals alike. Synology strives to simplify the complexities of cybersecurity, making it accessible to a broader audience without compromising on advanced functionality.

 

Scalability is inherent in our solutions, allowing users to adapt and grow with evolving needs. Whether for small businesses or large enterprises, our solutions provide a scalable architecture that accommodates expanding data requirements while maintaining a seamless and user-friendly experience.

 

In essence, Synology's vision is to empower users with comprehensive, secure, and adaptable solutions, making cybersecurity not only effective but also accessible and user-friendly.

 

What innovative tools does Synology provide to tackle the evolving threats in data security?

Security is a top priority for us. Our solutions come with end-to-end encryption and other advanced security features to protect data. We have a dedicated PSIRT Team that collaborates with global security organisations and ethical hackers to ensure our products remain secure against evolving threats. Additionally, to strengthen our backup solutions, the upcoming ActiveProtect appliances will include features like air-gapping and isolating backup copies in a secure environment to protect against ransomware attacks.

 

 

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