Salesforce Launches Starter in India
Salesforce, the global leader in CRM, today announced the
launch of Salesforce ‘Starter’ for Micro, Small and Medium Enterprise (MSME)
businesses in India. Starter is an easy-to-use CRM that includes sales, service
and email outreach tools in one suite, helping companies get started – so they
have the tools to improve customer experiences, reduce costs, and drive
revenue.
Salesforce Starter combines the usability,
flexibility, and security that companies need to scale their business faster
and enable companies to improve ROI, and it’s all in a single suite with
helpful guides for customers to set up and go live. Starter will help
businesses by offering simplified signup, guided onboarding, and a new checkout
flow that makes it easier to bring more users into Salesforce. Companies can
enable users to view and act on unified customer data across a suite of sales
and service applications. Starter includes built-in Einstein AI for Activity
Capture to automatically help keep email and calendar info up-to-date.
Arun Parameswaran, MD - Sales & Distribution, Salesforce India, said, “SMBs are the backbone of any economy and
faster adoption of digital technologies has helped them remain resilient in the
face of adversity. It’s clear that effective use of technology can be a
differentiator for SMBs, helping build relationships and establish a foundation
for growth. Businesses of all sizes are increasingly seeking ways to remove
complexity from their employees’ ability to get work done and create space for
higher-value work. We are excited with the impact that Salesforce Starter can
create for small and medium sized businesses in India, driving productivity,
efficiency and cutting costs while deepening customer relationships and delivering
business success. We look forward to supporting the SMB segment in India,
driving growth and innovation in the region.”
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