Perfios Unveils New Brand Identity, Targets global expansion in the US, MENA, and SEA markets
In
a strategic move reflecting its evolution into a multi-product, multi-domain
global player, Perfios, India's largest
B2B SaaS TechFin company, has unveiled its new brand identity. The revamp comes
as the company celebrates its 15 years of growth and innovation in the
financial technology sector. The decision to embark on this transformative
brand journey is fuelled by the company's ambitious global expansion plans in
the US, Middle
East, Southeast
Asia, and African markets.
With
frugality and efficiency being at the center of its business, Perfios has
displayed strong financial standing with consistent year-on-year growth of 100%
in the last five years. Notably, the company is targeting the achievement of $100 million in
annual recurring revenue (ARR) by the end of this financial year. The company
also seeks to double the contribution of its international business within the
next 12 months.
"We are excited to introduce our new brand
reinvigoration to help our clients 'Lead and Leap.' We recommit to being
responsible creators and technologists who boldly pioneer and shape
category-transforming tech products. In line with our commitment to lead with
brilliance, we are now solving the entire end-to-end customer journey for all
financial institutions," said Sabyasachi
Goswami, CEO of Perfios. On the personal mission
statement for Perfios, Sabyasachi adds, "We
are committed to work with banks and financial institutions to help them in
their digital transformation journey thereby powering financial inclusion and
access to financial services to billions across the globe."
Underpinned
by the new positioning 'Lead/Leap', the new logo design conveys Perfios'
transition into a global tech platform, now catering to end-to-end customer
lifecycle including onboarding, decisioning and underwriting for all financial
institutions, and taking a leap with new futuristic tech bets. The logo's flame
arrow embodies the company's commitment to progress, innovation, and focused
energy, igniting clients' aspirations, as well as their mission to power
financial inclusion to billions across the world through their clients. The
renewed identity reflects Perfios' dedication to institution building and its
unwavering focus on spreading expertise, knowledge, and impact.
Catering to 1000+ banks
and financial institutions, including 100+ clients globally Perfios is
constantly innovating and investing in new-age technologies to enhance customer
experience and solve complexities. Its Intelligent Document Processing platform
is being continuously improved with newer ML models for supporting a wide range
of financial documents and detecting frauds. As a B2B SaaS company serving the
BFSI sector, Perfios' advanced decisioning solutions enable real-time decisions
for both small and large financial transactions. The company's focus on
powering financial institutions to build strong portfolios with low NPAs, and
thereby contributing to a healthy economy, remains a cornerstone of its
mission.
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