Mystifly Joins Forces with Google Cloud to Transform Travel Technology
Mystifly– a leading travel technology provider – announced that it is joining forces with
Google Cloud to drive growth and innovation in the travel technology sector.
The collaboration will enable both the organizations to tackle
emerging industry challenges in airline distribution and infrastructure. This
alliance marks a significant milestone in shaping air travel's future,
delivering essential capabilities to airlines and travel sellers alike, and
elevating the traveller experience. The partnership with Google Cloud is
set to enhance the security, scalability, and agility of Mystifly's air selling
technology.
The collaboration centers around
integrating Mystifly's newly re-architected Smart Selling Platform (SSP) with
Google's cutting-edge cloud services and generative AI capabilities. Mystifly
has chosen Google Cloud as its preferred cloud provider and strategic partner
as part of this transformative journey.
Google Cloud and Mystifly will leverage
the strengths of both organizations in three key areas:
Collaborative Innovation Roadmap – Create an innovative
technology roadmap for the future of travel selling and distribution. This
joint effort emphasizes creativity and continuous learning to enhance the
experience for airlines, travel sellers, travelers, and related intermediaries.
As part of the initiative, Mystifly will redesign its user experience (UX
Revamp) to improve customer satisfaction and product engagement. Specific
improvements include a more user-friendly signup process, user-defined
parameters for maximum scalability and cost reduction, enhanced discoverability
of features for upsell opportunities, streamlined workflows for customer
efficiency, and an overall competitive advantage in the market.
Infrastructure and Security – Mystifly's platform
infrastructure leverages Google Cloud's services and advanced security,
enabling the company to deliver solutions with agility and flexibility. The
adoption of Google Cloud-managed services plays a pivotal role in shaping big
data architecture, empowering the company to make more impactful architectural
decisions and deliver a Data Mesh platform for business intelligence and
analytics. This innovation ensures superior and expeditious analytics, a
critical requirement that is lacking in the industry today. Additionally,
Mystifly will implement site reliability engineering practices for improved
system performance and optimal functionality.
Intelligent, Intuitive Travel Shopping – Mystifly will transform the
travel shopping experience by harnessing the power of Google's suite of cloud
tools, analytics, and generative AI and ML to innovate multiple areas,
including search, personalized offer recommendations, and dynamic pricing. By
introducing an intelligent cache, intelligent help, and an intelligent shop
category, Mystifly will deliver more flexibility to travel sellers and provide
users with a more intuitive travel, shopping process.
Mystifly decided to embark upon a complex migration
to Google Cloud thanks
to what it considered a best-in-class, fully-managed microservices solution
that would enable autoscaling and improve the velocity of the services Mystifly
provides to customers.
"The travel industry is at a pivotal point as
we shift from legacy technology and processes to intelligent systems to power
modern retailing and personalized travel experiences," said Rajeev
Kumar, Chief Executive Officer at Mystifly. "Our partnership with
Google Cloud supports Mystifly's mission to modernize travel infrastructure
across the entire ecosystem, delivering solutions that bridge old and new
technologies and catering to the discerning needs of travellers and the
efficiency of sellers and suppliers."
Bikram Singh Bedi,
Managing Director, Google Cloud, India, added, "We are delighted to work
with Mystifly to revolutionize travel technology and enhance users'
experiences. This collaboration underscores our joint commitment to pushing the
boundaries of innovation and providing exceptional experiences for travelers
worldwide."
Leave A Comment