McAfee Deepfake Detector Launches in India the World’s First Automatic and AI-Powered Deepfake .....
McAfee, a global leader in online protection, announced the launch of McAfee Deepfake
Detector, the latest addition to the company’s suite of AI-powered products, in
India. With AI-created videos, or deepfakes, flooding the internet and
circulating across social media, we now live in a world where seeing and
hearing are no longer believing. To combat the rise in AI scams and
misinformation, McAfee has worked with leading OEMs to bring
powerful AI-based deepfake detection capabilities to consumers in India.
Additionally, the McAfee Smart AI Hub offers easy-to-use tools and interactive
resources to help you learn how to spot and avoid AI-driven scams.
The advent of AI has changed the game for
cybercriminals, who are creating more convincing, personalized, AI-generated
scams at scale. Recent McAfee research shows that the average Indian reports
seeing 4.7 deepfake videos online daily and 66% of Indians report they or
someone they know has fallen victim to a deepfake video scam in the last 12
months. These scams have become so sophisticated and hard to detect that more
than 2 of 5 (44%) Indians who fell victim to an online scam became victim to
another online scam within 12 months.[ii]
“While not all AI-content is created with
malicious intent, the ability to know if a video is real or fake helps
consumers make smart and well-informed decisions,” said Pratim Mukherjee,
Senior Director of Engineering at McAfee. “We’re inspired by the transformative
potential of AI and empowering individuals with the most advanced deepfake
detection so they can navigate the evolving online world safely and
confidently.”
Enhanced performance, with privacy safeguards
With McAfee® Deepfake
Detector now available in India, on many select Copilot+ PCs, consumers in India
who opt in are alerted within seconds if AI-altered audio is detected in
videos, without relying on laborious manual video uploads. Trained on hundreds
of thousands of samples, McAfee’s AI detection models perform the entire
identification process – known as inference – directly on the PC, maximizing
on-device processing to keep private user data off the cloud. McAfee does not
collect or record a user’s audio in any way, and the user is always in control
and can turn audio detection on or off as desired.
By leveraging the NPU and performing analysis
on-device, McAfee provides comprehensive privacy and boosts processing speed
when compared to cloud-based usage and improves battery life. These
advancements significantly enhance the consumer experience, allowing people to
make informed decisions about the content they view and protecting them against
cybercrooks manipulating video audio without compromising the speed of their
PC. This ensures consumers can use their PC as usual – whether they’re gaming,
browsing, or watching videos – while McAfee Deepfake Detector works quietly in
the background, protecting people against deceptions and alerting them to
potential scams without compromising performance.
McAfee Smart AI Hub
The McAfee Smart AI Hub at McAfee.ai is the
online, go-to destination for the latest information and educational content
related to AI and cybersecurity, with a focus on deepfakes and AI-driven scams.
The Hub also empowers consumers to join the fight against scams by submitting
suspicious videos for analysis by McAfee’s advanced AI-powered deepfake
detection technology. Insights and trends identified through this analysis will
be used to further educate the public, enriching societal understanding and
awareness of deepfakes and other artificially generated content, and enhancing
everyone’s ability to navigate and stay safe in a digital world increasingly
shaped by artificial intelligence.
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