Kaspersky uncovers sophisticated deception campaign using DeepSeek AI as bait

• 11 Mar 2025
• TM Team
• 0 Comments

Security researchers at Kaspersky have revealed how cybercriminals used geofencing, compromised business accounts and coordinated bot networks to distribute malware disguised as DeepSeek AI software, generating over 1.2 million views on X.

Kaspersky's Threat Research and AI Technology Research have jointly identified a sophisticated deception campaign exploiting the rapid growth and public interest surrounding DeepSeek AI — a popular generative AI chatbot — in order to distribute malware through fraudulent websites.

In their investigation, Kaspersky researchers revealed that cybercriminals established deceptive replicas of the official DeepSeek website, using domain names like "deepseek-pc-ai[.]com" and "deepseek-ai-soft[.]com." A distinctive feature of this campaign was its use of geofencing technology, where malicious websites examine each visitor's IP address and dynamically alter content presentation based on geographic location, enabling attackers to fine-tune their approach and reduce detection risks.

"This campaign demonstrates notable sophistication beyond typical social engineering attacks," explained Vasily Kolesnikov, senior malware analyst at Kaspersky Threat Research. "Attackers exploited the current hype around generative AI technology, skillfully combining targeted geofencing, compromised business accounts and orchestrated bot amplification to reach a substantial audience while carefully evading cybersecurity defenses."

In their investigation, Kaspersky researchers revealed that cybercriminals established deceptive replicas of the official DeepSeek website, using domain names like "deepseek-pc-ai[.]com" and "deepseek-ai-soft[.]com." A distinctive feature of this campaign was its use of geofencing technology, where malicious websites examine each visitor's IP address and dynamically alter content presentation based on geographic location, enabling attackers to fine-tune their approach and reduce detection risks.

"This campaign demonstrates notable sophistication beyond typical social engineering attacks," explained Vasily Kolesnikov, senior malware analyst at Kaspersky Threat Research. "Attackers exploited the current hype around generative AI technology, skillfully combining targeted geofencing, compromised business accounts and orchestrated bot amplification to reach a substantial audience while carefully evading cybersecurity defenses."

According to Kaspersky's analysis, the campaign's primary distribution channel was the social media platform X. Attackers strategically compromised the social media account of a legitimate Australian company to widely disseminate fraudulent links. This single malicious post drew significant attention, reaching approximately 1.2 million impressions and generating hundreds of reposts. Researchers determined that these reposts largely originated from coordinated bot accounts — evident due to their similar naming conventions and profile characteristics — indicating a deliberate amplification of the malicious content.