JetSynthesys’ Metaphy Labs offers digital immersive experiences
Jet Metaphy Labs added an exciting dimension to the Flipverse experience
with multiplayer capabilities, enabling users to interact with each other in
real time while shopping through the chat feature. Flipverse is a metaverse
space created by Flipkart Labs which is
Flipkart's innovation team that champions emerging technologies to enhance the
shopping experience of users on the platform through various immersive
experiences.
Utilizing Metaphy’s spatial metaverse infrastructure and Layer E’s
creative prowess, the Flipverse 2.0 and Virtual Worlds captivate users with a
tailored spatial experience, charting a new path towards immersive, on brand
shopping experiences allowing the Flipkart shopper new ways to discover,
interact, play, learn and shop with their favourite brands.
In addition to the
Flipverse initiative, Jet Metaphy Labs also facilitated the launch
of individual brand campaigns directly within the Flipkart app. Corporate
brands such as Mondelez, Thumbs Up, POCO, Vivo and others leveraged these
services to enhance their visibility and engagement within the app.
Ravi Krishnan, Head of Flipkart Labs, Flipkart, said, “At
Flipkart, it is our endeavour to constantly innovate through the
integration of technology to elevate the online shopping experience of our
customers. We are delighted that the virtual worlds and Flipverse created in
collaboration with Jet Metaphy Labs have enriched the immersive shopping
experience for our customers. Enhancing the digital immersive experience with
real-time user interaction ahead of the Big Billion Days 2023 was a true
testament to our efforts in increasing customer engagement. The overwhelming
response from both customers and brands underlines the success of this
initiative with users appreciating the 3D spaces.”
Talking about this successful partnership, Rajan Navani, CEO and
Founder, JetSynthesys said, “JetSynthesys has always been at the
forefront of the digital revolution, and our collaboration with Flipkart
further solidifies our commitment to being a digital-first company. In an era
where digital interactions define consumer experiences, our Metaphy Labs, as an
AI and Digital immersion hub, seamlessly integrates cutting-edge technology to
craft personalized, immersive digital experiences for brands. The success of
our partnership with Flipkart during the Big Billion Days is a testament to our
digital prowess. Jet Metaphy Labs continues to push the boundaries of
innovation and design, bringing forth a new era of digital interactive entertainment
and reshaping the landscape of brand engagement in the digital realm."
Mr Rakesh S. Co-founder & CEO, Jet Metaphy Labs, added. “At Jet
Metaphy Labs, our mission is centered on unlocking new digital surfaces and
revenue streams for forward-thinking brands. The success of our collaboration
with Flipkart, particularly through the impactful Flipverse, underscores the
transformative potential of immersive technology and right digital
infrastructure for the Indian landscape. The Flipkart - Metaphy synergy signals
that pioneering digital experiences can be conceived and nurtured from the
heart of India to resonate globally.
As we continue our path, there's more to come from Jet Metaphy Labs, and we
approach the future with a commitment to setting new positive benchmarks in
this space. Our excitement lies in the opportunity to contribute to the
acceleration of spatial compute adoption, ensuring that innovation remains
accessible and beneficial for all.”
From the house of JetSynthesys, Jet Metaphy Labs explores high impact ideas in
AI and Digital Immersion for brands. Their expertise lies in customising
immersive experiences that can optimise growth, engagement, and
revolutionise brand experiences. They
work towards providing future-proof technology solutions that drive
innovation and improve consumer interaction with brands.
The Pune-headquartered company, JetSynthesys, with offices in Europe, the UK,
and the US, is backed
by industry biggies like
Kris Gopalakrishnan, Adar Poonawalla, Sachin Tendulkar, and the
multi-billion-dollar family offices of the promoters of Thermax, Triveni Group,
Yohan Poonawalla Group and DSP Group.
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