Improvado Launches Marketing Intelligence and Real-Time Campaign Monitoring on Snowflake AI Data ..

• 14 May 2025
• TM Team
• 0 Comments

Improvado  announced the launch of Marketing Intelligence and Real-Time Campaign Monitoring on the Snowflake AI Data Cloud. This new integration will enable organizations to accelerate and automate marketing reporting, streamline campaign performance and compliance checks, and reduce time-to-insight by transforming raw marketing data into business-ready intelligence within their existing Snowflake environment.

"Marketing teams are drowning in fragmented data and inefficient reporting workflows. By partnering with Snowflake, we're bringing a seamless, AI-powered intelligence layer to unify, analyze, and act on marketing data in real-time - without IT dependencies or operational overhead," said Roman Vinogradov, VP of Product at Improvado.

By leveraging the Snowflake AI Data Cloud, Improvado is joining Snowflake in mobilizing the world's data to help organizations eliminate IT dependencies for marketing teams and provide marketing and data analytics teams with clear, harmonized, and query-ready data. With Improvado's integration, marketing teams gain access to more than 15 pre-built and highly customizable data models, 250+ automated campaign performance and compliance checks, and the ability to significantly reduce time spent on routine marketing analytics tasks through AI Agents.

"Improvado's commitment to helping Snowflake mobilize the world's data can be seen through the launch of Marketing Intelligence and Real-Time Campaign Monitoring," said Luke Ambrosetti, Principal Architect, Marketing and Advertising, Snowflake. "We look forward to driving deeper value for Snowflake's AI Data Cloud ecosystem through collaboration with Improvado to bring marketing operations and analytics teams a unified, AI-powered layer for campaign analysis, real-time monitoring, and decision making at scale through Snowflake's single, integrated platform."

Partnering with Snowflake to launch Marketing Intelligence and Real-Time Campaign Monitoring, Improvado enables joint customers to bring enterprise-grade marketing intelligence, accelerated time-to-insights, and cross-team collaboration directly into the Snowflake environment - no data movement required. For example, Improvado enabled McGarrah Jessee to add sensitive pricing and revenue data to cross-channel analysis and campaign monitoring, driving in-depth insights and keeping the data secure inside their Snowflake AI Data Cloud environment.

"The integration between Improvado and Snowflake allows us to unify and analyze our marketing data without any data movement or using any third-party marketing analytics solutions," said Bill Urciuoli, Chief Technology Officer at McGarrah Jessee. "With real-time visibility into campaign performance and data-driven insights, we can cut time to insight by 5-10x and optimize for better campaign outcomes - all seamlessly inside the Snowflake AI Data Cloud; run entirely by marketers with minimal IT dependencies."

By building tools, applications and solutions on Snowflake, product and engineering teams are able to develop, scale, and operate without operational burden, delivering differentiated products to their customers. Snowflake Data Cloud Product Partners help customers maximize Snowflake's flexibility, performance, and ease of use to deliver more meaningful insights. Data Cloud Services Partners provide industry experience, technical expertise, and strategic best practices to help customers mitigate risk and drive business value with Snowflake throughout their entire data and AI journey.