HPE Announces New Capabilities to Help Retail Customers Improve Customer Experiences and ...........
Hewlett
Packard Enterprise (HPE) has announced new capabilities to help retail
customers improve customer experiences and operational efficiency with
connectivity and high-performance edge computing required to modernize retail
environments.
At NRF 2025: Retail's Big Show, HPE Aruba Networking
showcased its retail-ready networking portfolio and demonstrated how reliable
and secure connectivity is a critical component of retail modernization from
the back office and warehouse, to the front of the store and curbside.
HPE exhibited its new solutions for quick, secure deployment
in retail environments to improve performance for real-time applications and
workloads at the edge. The expanded portfolio includes:
New HPE Aruba Networking 100 Series Cellular Bridge for easy-to-deploy primary or backup WAN access to
provide connectivity when fiber or broadband WAN circuits are unavailable or
experience failure. The Cellular Bridge provides customers with better
resiliency for mission critical services such as credit card processing,
leveraging radio access rather than fiber access. It can also be used for quick
deployment of new or temporary locations, like kiosks or pop-up locations, when
delays or costs of cabling a broadband WAN connection are not justifiable.
HPE Aruba Networking CX 8325H, a new store-friendly, half-width 18-port switch
that fits into compact spaces, with lower power and cooling requirements, and
connects with the HPE ProLiant DL145 Gen11 server for edge computing.
HPE Aruba Networking 750 Series wireless access points to secure, process and deliver IoT data in real-time to
power AI retail applications.
New HPE Aruba Networking Central AI Insights that optimize retail curbside operations by
increasing performance of Wi-Fi networks when deployed outdoors and can also
detect unusual IoT behavior that indicates a potential security breach.
As retailers focus on customer experience that spans in-store
and online transactions, it becomes more critical that passerby traffic does
not interfere with customer transactions. HPE Aruba Networking Central AI
Insights detects any negative impact on the customer experience and can
automatically adjust transmit settings to remedy poor performance.
For the retail industry, IoT devices are often the most
vulnerable point of entry for hackers. To protect against breaches and malware,
HPE Aruba Networking access points are designed to provide a secure
connectivity platform for the increase in IoT devices at the network edge, such
as cameras, shelf labels, RFID labels, energy sensors and motion detectors. To
protect against security compromises due to IoT devices, HPE Aruba Networking
Central AI Insights is also able to detect anomalies in IoT uploads and
downloads which may be indicative of a breach.
"Retailers facing challenges in warehousing, inventory
control and omnichannel fulfilment need comprehensive and secure connectivity
to enable digital modernization and enhance customer experiences," said
Stuart Strickland, wireless chief technology officer, HPE Aruba Networking.
"HPE's networking solutions bring real-time IoT data processing and AI
inferencing closer to the source of data generation to fuel omnichannel
shopping strategies that increase revenue."
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