Cloudflare Launches One-Click Content Credentials to Track Image Authenticity and Preserve .........
Cloudflare,
Inc., the leading connectivity cloud company, announced a new, one-click
solution for content creators and publishers to seamlessly preserve the digital
history of an image–from how an image was created, and by whom, to edits and
resizes–across the Cloudflare network. By attaching this digital ‘nutrition
label,’ or Content Credentials, directly to an image, creators can be credited
for their work and consumers can easily verify the origin and alterations of
digital content. Content Credentials is based on standards from the Coalition for
Content Provenance and Authenticity (C2PA), an open technical standard
providing publishers, creators, and consumers the ability to trace the origin
of different types of media. In addition, Cloudflare has also joined the
Content Authenticity Initiative (CAI), an Adobe-led community of over 4,000
members globally committed to driving mainstream support and adoption for
Content Credentials as the global standard for content provenance and
authenticity.
The
ability to instantly share photos globally on the Internet comes with a
potential drawback: once uploaded, it becomes difficult to verify an image’s
authenticity. The rise of generative artificial intelligence (AI) has
accelerated this challenge by lowering the barriers to image manipulation. It
is easier than ever to create highly convincing fake photos, which can make it
difficult for consumers to understand what is trustworthy. If a photo of a
celebrity endorsing a product or a video of UFOs goes viral, the ability to
confirm if it was taken with a smartphone or camera, or wholly created using an
AI tool, can provide critical context to help consumers make informed
decisions.
“The
future of the Internet depends on trust and authenticity,” said Matthew Prince,
co-founder and CEO, Cloudflare. “By integrating Content Credentials across our
global network, we can help media and news organizations to verify authenticity
and maintain ownership of their work, wherever it moves online. This isn’t just
about securing individual images—it’s about giving publishers the tools they
need to preserve trust and remain relevant in the age of AI.”
"Cloudflare’s
implementation of Content Credentials is a major win for Content Credentials,
particularly at the final stages of the content creation and management
lifecycle” said Andy Parsons, Senior Director Content Authenticity at Adobe.
“Ensuring these credentials are always available at the edge provides valuable
‘trust signals,’ ensuring those who interact with content online have
confidence in what they engage with, especially with the rise of generative AI
and deepfakes. Cloudflare helps strengthen the integrity of digital content,
supporting content authenticity for news organizations and journalists, while
also enabling creators to maintain proper attribution."
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