CleverTap Recognized in Latest Gartner Magic Quadrant for Personalization Engines
CleverTap, the all-in-one engagement platform, announced that they
have been positioned by Gartner as a Niche Player in the Magic Quadrant
for personalization engines. The evaluation was based on specific criteria that
analyzed the company’s overall Completeness of Vision and Ability to
Execute.
We feel this recognition reflects the
company’s strengths in delivering personalized customer experiences, its
innovative AI-driven capabilities, and its focus across industries like
financial services, retail, and entertainment. CleverTap’s Personalization
suite encompasses a robust variety of tools, including a customer data platform
(CDP), customer and product analytics, experimentation, and orchestration
across digital touchpoints.
We believe this recognition is driven
by our comprehensive personalization mix that enables brands to deliver varying
levels of personalization for the right use cases, improving conversion by 7x.
After all, the right personalization leads to real, meaningful
experiences.
CleverTap’s leadership in advanced
personalization is demonstrated by its impressive growth trajectory and
proliferating customer base. The remarkable growth and adoption are attributed
to a robust all-in-one platform that integrates a CDP with the ability to create
and execute automated, personalized customer journeys across key touchpoints
like web, mobile apps, email, social media, and paid channels.
Commenting on the recognition, Anand
Jain, Co-founder and Chief Product Officer, CleverTap said, “Being
included in this year’s Gartner Magic Quadrant for personalization engines is a
proud moment for CleverTap. We believe it reflects our dedication to enabling
brands to create deeply personalized and memorable customer experiences. We
feel this recognition validates our focus on innovation and
customer-centricity, especially our advanced AI engine -Clever.AI powering
features like auto-routing journeys (IntelliNODE) and emotionally intelligent
messaging (Scribe). We remain steadfast in our mission to empower brands to
scale meaningful engagement across channels, propelling both emotional
resonance and measurable growth.”
Magic Quadrant reports are a
culmination of rigorous, fact-based research in specific markets, providing a
wide-angle view of the relative positions of providers in markets where growth
is high and provider differentiation is distinct. Providers are positioned into
four quadrants: Leaders, Challengers, Visionaries and Niche Players.
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