'Worldwide Smartphone Market Grows 4% with 316.1 Million Units Shipped in the Third Quarter of 2024'
According to preliminary data from the International
Data Corporation (IDC) Worldwide
Quarterly Mobile Phone Tracker , global smartphone
shipments increased 4.0% year over year to 316.1 million units in the third
quarter of 2024 (3Q24). This marks the fifth consecutive quarter of shipment
growth with a strong start into the second half of this year despite
macroeconomic concerns.
“Led by strong growth from Chinese vendors like
vivo, OPPO, Xiaomi, Lenovo and Huawei, the smartphone market shows resilience
despite global economic headwinds,," said Will Wong,
senior research manager for AP Client Devices. "Nevertheless, the growth
among vendors was uneven – while some companies grappled with elevated
Bill-of-Materials (BOM) costs, others benefited from favorable exchange rates
in emerging markets like Southeast Asia. vivo's performance
was particularly notable, fueled by aggressive product launches and a low
comparison base.”
"While the growth of the Chinese players in
emerging markets has been an ongoing theme this year, Apple also enjoyed a 3.5%
YoY growth in shipments this quarter fueled by strong demand from the previous
models and the launch of the new iPhone 16 lineup,” said Nabila Popal,
research director for Worldwide Client Devices. "In Q3 2024, older iPhone
models, specifically the iPhone 15, performed exceptionally well due to
the heavy promotions and increased marketing activities around Apple
Intelligence. Despite the staggered rollout of Apple Intelligence in markets
outside the U.S., Apple will continue to grow in the upcoming holiday season as
it expects many customers to upgrade from the iPhone 13, iPhone 12 and prior
models to a new AI-enabled smartphone, future-proofing their purchases for the
long term.”
“Samsung retained its market leadership despite a
drop in the total number of units shipped. However, the company continues to
grow its share in the premium segment as the average prices increased in the
quarter driven by a stronger mix of Galaxy AI-enabled models,” said Francisco
Jeronimo, vice president for EMEA Client Devices. “The company
started rolling out Galaxy AI features to other Samsung models and launched the
new Galaxy Z Fold6 and Galaxy Z Flip6 foldables with Galaxy AI, which
contributed to a better performance in the premium segment.”
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