NEC develops marketing strategy planning & effectiveness simulation technology using generative AI
NEC Corporation has developed a marketing strategy planning & effectiveness simulation technology that utilizes generative AI to identify latent needs of customers and generate optimal measures.
. According to an NEC
survey, this is the world's first technology that can automatically visualize
customer interests and preferences (i.e. psychograhic attributes), generate
measures, and predict customer responses to those measures. NEC aims to launch
services with this technology in 2024.
This technology has been used to develop ideas for
new services that are under consideration for next-generation service stations
for ENEOS Corporation, Japan's largest oil & Energy Company.
Currently,
companies that provide services to customers (real estate, retail,
distribution, energy, etc.) try to understand the latent needs of customers
before opening a new store, starting a new type of business, or selling a new
product or service. In order to understand customer needs, methods such as
questionnaires and roundtable discussions, as well as collecting and
researching information on the Internet are used. However, these methods lack
comprehensiveness and rationality, making it difficult to accurately grasp the
potential needs of customers. Other options include the use of outside
consulting services, but there are growing expectations for methods that can
easily and interactively generate optimal effective measures.
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