IPTV Market Size Reach USD 146.2 Billion by 2031
According to the report
published by Allied Market Research, The IPTV Market Size Reach USD
146.2 Billion by 2031 | Top Players such as - Ericsson, Airtel and Verizon. The
report provides an extensive analysis of changing market dynamics, major
segments, value chain, competitive scenario, and regional landscape. This
research offers valuable able guidance to leading players, investors,
shareholders, and startups in devising strategies for sustainable growth and
gaining a competitive edge in the market.
The
global IPTV market was valued at USD 59.7 billion in 2021, and is projected to
reach USD 146.2 billion by 2031, growing at a CAGR of 9.5% from 2022 to 2031.
Growing preference for video-on-demand and high-definition
channels and increase in demand for alternative investment boost the growth of
the internet protocol television market. In addition, increase in use of
digital transformation technology and growing popularity of mobile devices
positively impact the growth of the market. However, the Stringent regulatory
norms and lack of awareness and high infrastructure cost hampers the IPTV
market growth. On the contrary, the rise in adoption of 5G technology is
expected to offer remunerative opportunities for expansion during the IPTV
market forecast.
The
IPTV market is segmented on the basis of by component, application type,
industry vertical, and region. On the basis of the component, the market is
categorized into hardware, software, and services. On the basis of application
type, the market is bifurcated into non-linear television, and linear
television. By device type, it is divided into smart phones & tablets,
smart TVs, and desktops & laptops. By transmission type, it is classified
as wireless, and wired. By industry vertical, it is classified into advertising
& marketing, media & entertainment, IT & Telecom, healthcare, and
others. By region, the market is analyzed across North America, Europe,
Asia-Pacific, and LAMEA.
Based
on component, the hardware segment held the highest share in 2021, accounting
for nearly two-fifths of the global internet protocol television market.
However, the service segment is expected to register the highest CAGR of 10.9%
from 2022 to 2031 and is expected to continue its leadership status during the
forecast period.
Based
on industry vertical, the media and entertainment segment accounted for the
highest share in 2021, holding nearly two-fifths of the global internet
protocol television market, and is expected to continue its leadership status
during the forecast period. However, the IT & Telecom segment is estimated
to grow at the highest CAGR of 11.6% during the forecast period.
Based
on region, North America held the largest share in 2021, contributing to more
than one-third of the global internet protocol television market share. In
addition, the Asia-Pacific region is expected to manifest the fastest CAGR of
13.0% during the forecast period and is projected to maintain its dominant
share in terms of revenue in 2031.
Leading
market players of the global internet protocol television market analyzed in
the research include Akamai Technologies, AT&T Inc., Ericsson, Verizon
Communications Inc., Broadcom Inc., TRIPLEPLAY SERVICES LTD., Deutsche Telekom
AG, Cisco Systems Inc., Huawei Technologies Co., Ltd., Airtel India.
Covid-19 Scenario:
●
The outbreak of the COVID-19 pandemic had a positive impact on the growth of
the global internet protocol television market, owing to implementation of
global lockdown which resulted to adoption of 'work-from-home' practices.
●
The rising trend of internet usage in households had resulted in the higher
internet consumption. The need to subscribe for better internet packages with
faster speeds and provision offered by service providers to adhere to add-on
facilities such as IPTV services at minimal prices had further offered an
impetus to the industry growth during the pandemic.
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structure has been kept such that it offers maximum business value. It provides
critical insights into the market dynamics and will enable strategic
decision-making for the existing market players as well as those willing to
enter the market.
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