Easebuzz Drives Formalisation of Indian SMEs with Verticalised Digital Payment Solutions
India's goal of becoming the third-largest
economy by 2030, it is essential that growth is driven not only by the thriving
startup ecosystem but also by the active participation of SMEs and traditional
informal businesses. These businesses must evolve into modern, formalised
organizations by adopting digital solutions. Recognizing this opportunity, the
Pune-based Easebuzz payments platform is committed to empowering businesses in
the informal sector through formalisation by offering affordable digital
solutions that are currently benefiting over 1,50,000 enterprises.
Micro, Small, and Medium Enterprises (MSMEs) and
businesses within the informal sector have traditionally faced challenges when
scaling their operations and expanding their geographic reach. This is often
due to limited access to technology and developers and the high expenses
associated with software for managing payment collections. Easebuzz is
addressing this gap with its software solutions and a digital payment
infrastructure that operates on a plug-and-play model, making it accessible and
cost-effective for businesses in India.
Easebuzz offers full-stack technology solutions
that help businesses streamline their end-to-end
financial operations, including digital payment collections, disbursements,
connected banking, split payments, automated reconciliation, vendor payments,
sub-merchant management, and refund processing. Their easily integrable SaaS
platform provides businesses with a seamless experience. By adopting a
verticalised approach, Easebuzz has successfully supported organizations of all
sizes across various sectors, such as education, government &
municipalities, real estate, travel, and more. The company is also developing
industry-specific solution stacks to address the distinct payment collection
and payout needs of each sector with greater efficiency.
In the education sector, where digital
transformation in fee collection has been relatively slow, Easebuzz is leading
the way by offering its payment solutions to over 10,000 schools, colleges, and
universities across the country. Esteemed government institutions like
Savitribai Phule University Pune, State Institute for Administrative Careers
(SIAC), National Law Institute University, and others have successfully adopted
the company’s software solutions to digitize and manage their end-to-end fee
collection processes, significantly improving administrative efficiency and the
student payment experience.
Meanwhile, several government departments,
municipalities, and urban local bodies are utilizing Easebuzz's digital
solutions for streamlining processes like tax collection, QR code-based bill
payments at cash counters, E-Challan payments, and sending reminder-based
payment links. The platform also offers integration with Tally for invoice
generation via APIs and provides automated reconciliation reports. Easebuzz
extends its services to sectors like electricity distribution companies
(Discoms), state GRAS systems, excise tax collections, stamp duty
registrations, and government tourism bookings, enhancing the efficiency of
public service transactions.
Notably, MSMEs from sectors such as manufacturing,
retail, travel, etc., leverage solutions through Easebuzz, such as payment
links, UPI QR, and payment gateway, to streamline their payment collection processes. These
solutions provide real-time tracking, reconciliation, and bookkeeping—all
through a unified dashboard. By facilitating digital payment adoption for
MSMEs, Easebuzz is contributing to the broader mission of formalising the
Indian economy.
Recently, at Global Fintech Fest held in Mumbai,
Easebuzz launched a B2B payments platform in partnership with the Bharat Bill
Payment Operating Unit (BBPOU) of NBBL to streamline business-to-business
invoicing and payments, thereby enabling interoperability across the ecosystem.
This B2B platform is designed to cater to the needs of businesses across
industries such as consumer goods, textiles, pharmaceuticals, automobiles,
aviation, and construction.
Founded in 2014, Easebuzz started its operations
as a Payment Gateway platform and has now evolved into a full-stack Software
Solutions company, helping businesses in end-to-end money management digitally.
The company has seen phenomenal momentum in FY24, with revenues surging to INR
290 Crore, and the daily volume run rate of payments processed by the platform
touched close to 1 Mn transactions. With increased traction for digital
solutions from businesses across sectors, Easebuzz is targeting to cross USD 50
Bn GTV and USD 100 Mn revenue in FY25. Some of the marquee clients of Easebuzz
include BSES Rajdhani Power, State GRAS, Noida Power Corporation, Symbiosis
University, IRCTC, MTDC, Uttarakhand Tourism Development Board, etc.
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