Adobe Unveils Firefly-Powered Generative Remove in Lightroom for Fast and Easy AI- Editing
Adobe unveiled Generative Remove in Adobe Lightroom, bringing the magic of Adobe Firefly directly into everyday photo editing workflows across Lightroom mobile, web and
desktop surfaces. Generative Remove is Lightroom’s
most powerful remove tool yet, giving everyone the power to remove unwanted objects from any photo non destructively in a single click by intelligently matching the removed
area with pixel perfect generations for high-quality, realistic and stunning
results. From removing distractions in family photos, to empowering
professionals with speedier retouching workflows and more fine-grain control,
Generative Remove empowers exciting capabilities for all photographers.
Generative Remove is available today as an early access feature across the
Lightroom ecosystem for millions of users.
Today, Lightroom’s AI-powered Lens Blur tool
is now generally available with all-new presets, empowering everyone to achieve
aesthetic blur effects on any photo in a single click. Combined with
Lightroom’s world class photo editing tools, these latest features speed up
everyday workflows for pros and give new photo editing superpowers to hobbyists so everyone can bring to life amazing photos.
“Whether you’re a
hobbyist or a pro photographer, everyone wants to
be able to quickly and easily edit their photos
on the go,” said Ashley Still, senior vice president and general
manager, Creative Cloud at Adobe. “We’re excited to bring the magic of Firefly to Lightroom’s millions of users – so they can live in the moment knowing they have the
most powerful tools to edit, manage and share anywhere they are.”
Photo Editing for Everyone
Accessing Generative Remove is as easy for Lightroom users as cropping a photo or adding a preset. Generative Remove is helpful for
editing even the most complicated backgrounds and surroundings including
removing stains from a patterned
shirt, wrinkles of a tablecloth in food photography, unwanted reflections in
water and more. From removing distractions in
travel photos, to empowering even more seamless retouching capabilities for
pros, Generative Remove empowers everyone with new creative possibilities and saves time to focus on what they do
best – bringing their creative visions and work to life. Adobe is engaging closely with our community while Generative Remove is in early access to continue to get feedback from the photography community, advance the
model and expand the capabilities of Generative AI in the Lightroom ecosystem.
Empowering Everyone to Edit with Speed and Ease
New tools available in Lightroom today
empower users of all skill levels from hobbyists to pros to edit photos
from anywhere and any device faster, easier and more intuitively than ever before:
· Lens
Blur, now generally available, seamlessly
adds aesthetic blur effects to any part of a photograph in a single click and now includes all-new automatic presets;
· Expanded
tethering support for new cameras including the latest Sony digital cameras –
such as the Alpha 7 IV and Alpha 7R V – provides access to photos in Lightroom Classic in real-time, delivering time saving on everyday editing workflows and enabling better collaboration across teams;
· HDR Optimization, used already across tens of millions of images, enables anyone capturing photos to edit and
export their photos with brighter highlights, deeper shadows and more vivid
colors, as seen in real life;
· Instant access to photo libraries in Lightroom mobile and desktop apps empowers faster editing than
ever before;
· Lightroom’s
all-new mobile editing experience streamlines
the mobile toolbar to prioritize the most popular features, while making it faster and more intuitive to edit.
Powered by Adobe Firefly
Firefly has driven an unprecedented community response and has been used to generate over 8 billion images worldwide across Adobe creative tools since its initial debut in March 2023. Generative Remove is powered by Firefly, which was made with creators,
photographers and designers in mind. Firefly is trained on licensed content,
such as Adobe Stock and
is designed to generate content for commercial use that does not infringe on copyright and other intellectual
property (IP) rights such as trademarks and logos. The deep integration of
next-generation AI powered by Firefly across multiple of Adobe’s core tools
uniquely enables new creative workflows that supercharge creativity with precise creative control.
Commitment to Responsible Innovation
Adobe is committed to developing AI in accordance with the company’s AI Ethics principles of accountability, responsibility
and transparency. As AI becomes more prevalent in content creation, Adobe
believes that it is important to provide consumers with transparency about its
use in the creative process. A recent study from
Adobe showed that 76% of U.S. consumers emphasized the importance of knowing if online content is generated using AI.
When Generative Remove becomes generally available, Content Credentials will be automatically attached to photos edited with the feature in Lightroom.
With this launch, combined with C2PA-compliant cameras from Sony, Leica, Nikon,
Canon and Fujifilm, Adobe is
moving closer to enabling users to
maintain a chain of trust by attaching Content
Credentials to their content, ensuring authenticity from point of capture
through editing to publication.
Like a “nutrition label” for digital content, Content Credentials are
tamper-evident metadata that can provide important information about how digital content was created, modified and published. Credentials are built on the C2PA
open standard and supported by the Adobe-led Content Authenticity
Initiative (CAI), which was founded in 2019 to increase trust
in the digital ecosystem. Today, the CAI has grown into a global coalition of
over 3,000 members across tech, policy, media companies, creative professionals, researchers and more, all working together to add transparency to digital content.
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