Whatfix Powers GenAI-Driven Digital Transformation Across the Global Financial Services Sector

• 21 Aug 2025
• TM Team
• 0 Comments

Whatfix, the global leader in Digital Adoption Platforms (DAP), is accelerating transformation across the global financial services sector with its proprietary GenAI-powered product suite. As financial services institutions worldwide face mounting regulatory pressures, legacy modernization challenges, and rising user expectations, Whatfix is empowering them to navigate change with agility and control, while driving measurable improvements in productivity and ROI.

Only 58% of banking leaders feel confident in their ability to modernize core systems, according to Bain & Company’s 2024 Banking Trends Survey. While 43% cite investing in new technologies as a top priority, the primary focus for bank CIOs over the next 12 months is managing cybersecurity and technology risks. These indicators underscore the complexity of digital transformation in financial services and the growing need for scalable, secure, and user-focused solutions.

Whatfix directly addresses these challenges through its product suite, comprising three powerful tools: Digital adoption to enable users right within any software, no-code analytics to uncover and resolve adoption gaps, and application simulation for safe, hands-on learning in software replicas, all powered by GenAI.

“In financial services institutions, where accuracy, speed, and compliance are non-negotiable, Whatfix empowers these institutions to transform with confidence,” said Khadim Batti, CEO and Co-founder of Whatfix. “We believe userization—putting users at the center of transformation—is the key to real change. Our GenAI-led platform is delivering this across some of the world’s most demanding financial environments.”

GenAI-Led Enablement at Scale

Top financial services institutions across 40+ countries globally trust Whatfix’s AI-powered product suite to scale digital transformation. Whatfix empowers financial services institutions by embedding real-time, contextual guidance within mission-critical platforms such as core banking systems, insurance policy and claims management software, wealth management platforms, loan origination systems, investment advisory portals, CRM, customer tools, and compliance systems.

As the industry evolves, Whatfix is enabling users to complete tasks faster, smarter, and with less friction. Whatfix’s GenAI capabilities are integrated across the entire user journey, from transformation planning to in-flow enablement and ongoing progression. Whatfix's proprietary GenAI agents power intelligent content creation, insight generation, and adaptive user support, delivering personalized experiences and driving consistent execution at scale.

With AI as a multiplier, Whatfix is laying the foundation for a system of intelligence and action, empowering financial services institutions to go beyond fragmented point tools and toward unified, intelligent execution that delivers real results.