WeFi Technology Group: Unlocking Investment Opportunity in Technology Distribution Channels
5.78 billion people use a mobile phone today, representing
more than 70 percent of the world's population. Nearly as many have access to
the internet, and over 100 million join them annually (Digital
2025 Global Overview Report). Behind these massive numbers are legions of
software and hardware systems. The globe has digitised. Digital technology is
the backbone of modern civilisation.
This story is still
in its early chapters. The capability to source, fund, and deliver new digital
products is crucial to strengthen that backbone. Today, the focus is on
artificial intelligence. Tomorrow, it will be robotics, brain computers, and
quantum technologies. To maintain this growth and modernisation, traditional
systems must evolve as well, creating a significant watershed in how financial
services support technology distribution challenges.
"Legacy
systems often lack the flexibility, speed, and integration required for today’s
fast-paced, global IT distribution chains," says Kristina Promet, AVP of
innovative solutions at the WeFi Technology Group. "Traditional providers
tend to focus on standardised products and rigid processes, which don’t always
address the unique challenges faced by technology resellers, vendors, and
financiers operating across diverse markets. Channel partners in emerging
markets, in particular, have been left behind due to limited access to credit,
outdated risk management, and a lack of localised solutions."
Much of Promet's
career has focused on creating better financing solutions in such difficult
circumstances. Qualified in law and finance, she has worked with several
prominent financial institutions, including Leonteq and LGT Capital Partners,
before joining WeFi, where she collaborates with teams, partners, and clients
across the globe.
It's becoming
trickier to unlock investment opportunities for financiers and cater funding
solutions to vendors, distributors, and resellers. Diversification, visibility
into transactions, and reducing costs despite uncertainty are some of the
obvious problems to overcome.
The strategic use
of technology, honed by human expertise, is the clear way to address such
concerns and create suitable solutions across granular and variable supply
chains: "It is important to strike a balance between tailor-made solutions
and automation. Thanks to our people, we do it well. You can't shy away from
complex and new transactions. As soon as one has been created, you must think
about how to service it in a smart and scalable way."
This change
requires platform-driven foundations that enable their people to strike a
balance between tailor-made solutions and automation. The required innovation
involves experimenting with a combination of established finance technologies
and new (even radical) concepts, such as decentralised finance.
"I go back to
being agile and prone to experiment. It is about finding a suitable test market
to check if the solution works and, when an initial pilot proves to be
successful, increasing the investment and rolling the solution out in a major
way. To avoid cash-bleeding projects, we evaluate the maturity, security, and
regulatory landscape of new technologies before widespread adoption. We
prioritise technologies that address real customer pain points and deliver
tangible business value and revenue, rather than 'fancy-sounding
features'."
The challenges to
secure financing among technology supply chain stakeholders are indicative of
wider supply chain growing pains. This is where Promet sees the biggest gains,
specifically because those solutions reconfigure the best of channel finance
with new capabilities.
"We're
structuring different programmes, and we see a clear demand, especially in
emerging markets. Agile, technology-driven platforms can address these gaps. We
evolve our platform based on insights from both clients and internal experts,
allowing for rapid adaptation to market changes. The core goal is to truly
listen to our clients, understand their needs, and craft financing solutions
that fit them best. We must demystify less familiar, more exotic markets,
helping our clients unlock and navigate new opportunities with
confidence."
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