SBI partners with HCL Software to digitally transform customer engagement
HCLSoftware, the software business
unit of HCLTech, announced that it has been selected by State Bank of India
(SBI) for their MarTech solution as part of SBI’s digital transformation
program.
As part of the five-year agreement,
HCLSoftware will deploy the HCL Unica platform to enable SBI to digitally
transform its customer interaction framework and provide hyper-personalized
communication across the bank’s diverse digital marketing channels, while
adhering to the Digital Personal Data Protection Act (DPDPA) and other
stringent security requirements.
HCL Unica, with its advanced Customer
Data Platform, AI capabilities and comprehensive campaign management tools,
would leverage real-time data to significantly improve SBI’s ability to engage
with its customers. It will help facilitate complex, multi-channel digital
marketing campaigns, enhancing customer engagement precision and relevance.
“The partnership underscores the
strength of the innovative capabilities of HCL Software to deliver digital
transformation at scale. We are proud that HCL Unica would enable one of the
largest banking transformations in the world and help SBI deliver superior customer
engagement and experience,” said Rajiv Shesh, Chief Revenue Officer,
HCLSoftware.
HCL Unica’s powerful Customer Data
Platform will organize and aggregate SBI’s customer data from various
touchpoints, creating a unified view that facilitates deeper insights and
targeted marketing initiatives.
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