Samsung Inaugurates Premium Experience Store at Inorbit Mall, Hyderabad
Samsung India inaugurated its largest Premium Experience
Store in Telangana at the Inorbit Mall in Hyderabad. The new store highlights
Samsung’s entire product ecosystem through exciting zones around Samsung’s
connected ecosystem SmartThings, smartphones, laptops, audio, gaming and
lifestyle televisions. The store also has a Bespoke DIY Customisation Zone
where consumers can personalize their smartphones, tabs and covers with
accessories, including ones with local Hyderabad flavour.
The store is located in the new premium wing
of the popular Inorbit Mall in the Cyberabad area of Hyderabad, which has
emerged as a hub of Gen Z and millennials in recent years.
At the store, Samsung will host a variety of
Galaxy workshops under ‘Learn @ Samsung’ for tech savvy consumers of the tech
hub of India, especially Gen Z and millennials. This will include workshops
around consumer passion points such as digital art, doodling, photography,
videography, fitness, cooking, coding, music as well as events around the culture
and ethos of the city.
Spread across 3,500 sq ft of space, the store
will also host a variety of entertainment activities with special focus on
local culture, music and art, offering a Samsung experience customized to the
city of Hyderabad.
Consumers coming into the store will get
assured gifts, 2X loyalty points on purchase of select Samsung products and
Galaxy Buds2 at INR 2,999 with select Galaxy devices in the first week after
launch. In addition, consumers can also avail always-on special benefits such
as student discounts of up to 10% on smartphones, tabs, laptops and
smartwatches, up to 22.5% cashback and INR 22,000 in additional benefits.
“We are
excited to bring the next-gen Premium Experience Store to our consumers in
Hyderabad. Our aim is to connect the diverse local community with the best of
Samsung technology. We have tailored unique experiences through zones such as
Samsung SmartThings, Gaming and Bespoke DIY Customisation, designed especially
for Gen Z consumers,” said Sumit
Walia, Senior Director, Samsung India.
“Moreover,
to engage our young consumers through their passion points, we will also host
‘Learn @ Samsung’ workshops. These workshops will focus on varied consumer
interests such as digital art, doodling,
The newly launched store offers a
next-generation larger-than-life experience of Samsung products alongside a
one-of-a-kind experience to young gaming enthusiasts with a dedicated gaming
zone that showcases premium range of smart monitors – Odyssey Ark.
At the new store, consumers will get a
phygital experience through Samsung’s Store+ endless aisle platform. With
Store+, consumers will be able to browse Samsung products with over 1,200
options across its portfolio, whether available online or in store, using a
digital Kiosk. Consumers can also order online from the store and have the
products delivered home directly.
They can also access Samsung’s digital
lending platform Samsung Finance+ and Samsung’s device care plan Samsung Care+
for Galaxy smartphones, tablets and smartwatches at the store.
Leave A Comment