Salesforce Recognizes Katzion for Pioneering Online-to-Offline Retail Solution with Audi Singapore
Katzion, a GlobalLogic
company, announced that it has been named a recipient of the Salesforce Partner
Innovation Award in the Automotive category for its innovative work with Audi
Singapore on the brand’s Online Direct Sale platform, an advanced omnichannel retail
solution, powered by Salesforce, redefining automotive commerce experiences.
In response to a dramatically
shifting automotive industry, including changing customer engagement, Katzion
and Audi Singapore worked closely together to navigate the transformation to
extensive digitalization by delivering an integrated online-to-offline retail
platform.
The solution, entirely created
and maintained by Katzion, enables:
· Customers to
seamlessly book test drives, purchase vehicles, engage with the brand, and
arrange financing, all through a unified digital experience, either from the
comfort of their home or at Audi’s state-of-the-art showroom in central
Singapore
· Marketing
Automation via Agentforce Marketing and integrations with third parties and DMS
systems using MuleSoft
· Continuous
support and maintenance of the entire online sales platform
This omnichannel experience
reflects Audi’s brand promise of innovation and sophistication, and positions
the company at the forefront of next-generation automotive retail.
“This recognition underscores
the depth of Katzion’s innovation and the strength of GlobalLogic’s commitment
to engineering intelligent digital ecosystems,” said Augustine Alexander,
Founder and CEO at Katzion. “Katzion has been working with Audi Singapore since
2021, and as the automotive industry adapts to an ever-changing environment, we
will continue to drive innovation with the brand. Katzion is the dedicated
Salesforce agency for Audi Singapore, including the development of their Online
Direct Sale environment. Katzion is also responsible for the support and
maintenance of its entire online sales platform.
Through our combined expertise
in automotive technology and Salesforce integration, we’re shaping the next
generation of connected retail experiences, powered by design, data, and
agentic intelligence.
“At Audi Singapore, our
mission is to set new standards in premium mobility through continuous
innovation,” said Martin Bayer, Managing Director, Audi Singapore. “The launch
of the platform was a significant milestone in our digital evolution, reflecting
our dedication to delivering a seamless, omnichannel, customer-centric
experience. We’re pleased to see that Katzion’s contribution to this
transformation has been recognised by Salesforce.”
"Salesforce partners are
helping customers build their digital labor with Agentforce and realize the
full value of their agent implementations," said Jim Steele, President,
Global Strategic Customers and Partners, Salesforce. "The Salesforce 2025
Partner Innovation Awards recognize partners like Katzion that are driving
agentic enterprise transformations for customers by delivering
industry-specific Agentforce implementations and innovative agentic
solutions."
Agentic AI represents a $6-trillion-dollar opportunity that Salesforce partners
like Katzion are helping to drive by enabling agent-first businesses. By
leveraging the full power of the Salesforce ecosystem to solve complex business
challenges, innovate with new technologies, and drive customer transformation,
Katzion is a prime example of a partner delivering creative solutions to help
customers navigate their biggest hurdles.
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