"Projection Technology is transforming how audiences experience art."

• 12 Nov 2024
• TM Team
• 0 Comments

Formovie, a pioneer in smart projection technology, is committed to providing consumers around the globe with advanced visual experiences. In an exclusive interview, Mr. Sushil Motwani, Founder of Aytexcel Pvt. Ltd. and official India Representative of Formovie, discusses the rapidly evolving world of projection technology. Here are highlights from the conversation:

Can you briefly explain what advanced projection technology is and how it differs from traditional projection methods?

A key difference between smart projectors and traditional projectors is their light source. Smart projectors use DLP projection technology combined with LED light sources, while traditional projectors rely on high-pressure mercury lamp bulbs. These bulbs tend to generate significant heat, have a shorter lifespan and require periodic replacement.

Modern laser projectors offer superior performance with enhanced contrast, vibrant colours and a more immersive experience. Laser projectors using ALPD® (Advanced Laser Phosphor Display) technology, are more energy-efficient, generate less heat, and have greater longevity, making them safer for prolonged viewing. ALPD® technology combines lasers and phosphor materials to produce high-quality images, offering superior colour accuracy and brightness with less eye strain compared to traditional systems.

RGB laser technology utilises pure red, green, and blue lasers that can deliver exceptionally vivid colours. Modern projectors also incorporate advancements like 4K UHD resolution and HDR for clearer and more detailed images. The inclusion of UST technology enables large image projection from short distances, making these projectors ideal for modern home theatre setups.

What are some of the key advancements in projection technology that have made it more appealing to creative industries?

Modern projection technology offers creative artists unmatched versatility, enhancing the presentation of their work across various fields. Advanced projectors allow large-scale image displays up to 150 inches, with seamless connectivity to multiple sources, including smartphones. Whether for films, multimedia presentations or art exhibitions, these devices significantly improve the quality of the visual experience.

Key features like portability, ultra-short throw capabilities, and 360-degree projection enable immersive visuals, even in small or unconventional spaces. These projectors perform well in various lighting conditions, including daylight, and HDR technology enhances colour accuracy and contrast, making them ideal for innovative and dynamic presentations.

How is advanced projection technology being used in modern filmmaking? Can you provide examples of films that have successfully integrated these tools?

Digital cameras have revolutionised filmmaking, with most movies now available in stunning 4K and even in 8K formats. From the viewer’s perspective, the experience has become more dynamic, thanks to innovative technologies like 3D, VR headsets, IMAX and 7D.

For example, consider the upcoming ‘Joker: Folie à Deux.’ This highly anticipated sequel of 'Joker' (2019) is being filmed with the ARRI ALEXA 65, which offers a resolution of 6560 x 3102 pixels, ensuring exceptional detail and immersion. Moreover, IMAX will also be screening the film in 70mm theatres, a format available in only 30 or so theatres worldwide.

So while watching this movie at home, modern projectors may not match the grandeur of an IMAX screen, but they can certainly deliver a compelling and immersive experience akin to that of a modern cinema hall. With advanced features and technologies, they provide viewers with a high-quality, engaging experience that brings them closer to the action and enhances their connection with the film.

Could you share some notable examples of art installations where projection played a crucial role?

 Projection has become a crucial element in various artistic installations, transforming how audiences experience creativity. Interactive and 3D art installations often use projection mapping to blend light, space and technology, creating immersive environments on everyday surfaces. These can range from large-scale outdoor projects to intimate pieces in smaller venues.

For example, we have seen on various occasions how advanced projection mapping techniques and high-resolution projectors have transformed the iconic Burj Khalifa into a dynamic visual canvas. Similarly, this technology enhances stage settings for high-profile events, interactive art, extraordinary virtual reality experiences, performance art, dance and even sports.

What are some of the challenges and opportunities that come with using projection technology in large-scale live events?

Projection mapping is highly versatile and applicable across various events, including corporate functions, product launches, conferences, concerts and festivals. This technology can be customised to align with the theme and objectives of each event, offering event planners significant opportunities, such as creating immersive experiences with dynamic visuals, enhancing impact with high-resolution displays and incorporating interactive elements that engage audiences.

However, using this technology for large-scale live events also presents major challenges. These include integrating and calibrating multiple projectors for optimal image quality, managing environmental factors such as lighting and weather and synchronizing content across extensive displays, which requires technical expertise. Advanced equipment can be costly to purchase or rent, so thorough planning is essential for successful installation.

What market trends are driving the increased adoption of projection technology?

According to Precedence Research, the global laser projection market size is estimated to be worth around US$ 92.79 billion by 2034, up from US$ 17.52 billion in 2024, with Asia Pacific leading the market share in 2023. The key trends driving this growth include the increasing demand for high-quality videos and the shift in consumer preference within the home entertainment segment for enhanced viewing experiences and larger screens. Other factors include the availability of 4K content, growing demand in the education sector and the use of laser projectors in diverse applications such as public screenings, gaming zones, digital retail displays, medical imaging and industrial presentations.

Do you see a shift towards more immersive and interactive experiences? If so, what are the key indicators?

Yes, there is a clear shift towards more immersive and interactive experiences. Brands now recognize the value of these experiences in capturing audience attention and driving deeper engagement. Immersive content allows users to actively participate, making interactions more memorable and personal. Technologies like VR transport users into digital worlds, offering a multi-sensory experience that brands can use for virtual tours, product showcases, and entertainment.

Meanwhile, AR enhances real-world environments with digital overlays, providing interactive experiences. For example, some online shops allow users to ‘place the product in their room,’ where they can virtually position items in their homes before making a purchase. Similarly, interactive documentaries and cinema are attracting a good number of movie buffs. Some films are now featured in 4DX in selected theatres, where effects like motion seats, water drops, wind, strobe lights, snow and even scents and firework effects are used to add extra thrill for viewers.

How should creative professionals prepare for the evolving landscape of projection technology?

You know, the creative industry is one of the fastest-growing sectors with significant entertainment, cultural and economic value. It is also a field greatly influenced by technological advancements, making it essential for professionals and even consumers to stay updated. See, for creative professionals, understanding advanced projection techniques and related software is crucial, especially when organizing live events or producing films. Being aware of the latest developments in projection technology can significantly enhance content quality. Further, collaborating with projector manufacturers and technology providers can drive innovations. These coordinated efforts will lead to better integration of projection with other multimedia elements, allowing users to rely on fewer devices for enhanced experiences.

Are there any ethical or sustainability concerns associated with the use of projection technology in creative industries?

Many cinema halls have transitioned from lamp-based projectors to laser projectors. Laser projectors consume less power and generate less heat compared to their lamp-based counterparts, and they offer the flexibility to switch easily between 2D and 3D modes. Similarly, the home entertainment sector and other applications are experiencing rapid growth in the use of advanced projection technologies. Most of the high-end projectors are compact and designed with longer lifespans, which helps reduce waste generation.

However, like other electronic devices, these projectors can contribute to increased carbon footprints if not managed properly. To address this, it is crucial to recycle unused or defunct devices appropriately. Choosing energy-efficient and recyclable projectors from manufacturers who adhere to sustainable practices can help mitigate environmental impacts.

Is there anything else you would like to share with our readers about the impact of these technologies on the future of creativity?

At present, 4K resolution remains the primary choice for high-definition content, but this is likely to change as more 8K content becomes available. Technological advancements will impact creative fields such as cinema. While 3D and 4D cinema are prevalent, there may be a growing interest in 5D cinema, which incorporates additional effects to enhance the sensory experience. Immersive and interactive experiences will continue to be central to projection technology.

Innovations are likely to offer fresh dimensions for artistic expression, enabling the creation of dynamic, multi-sensory content. The ability to project onto diverse surfaces and integrate with other multimedia elements will drive the evolution of content creation. This will likely lead to new artistic practices and live performances, reshaping how content creators interact with their audiences.