Prime Focus Technologies collaborates with Microsoft
Prime Focus Technologies (PFT), a pioneer in AI-powered technology
solutions for the Media and Entertainment (M&E) industry, is thrilled to
announce a collaboration with Microsoft. This marks a pivotal moment, utilizing
cutting-edge AI-enabled Media Asset Management (MAM) technology &
consulting services to harness the untapped potential of Active Archives and
create innovative revenue streams.
Active Archive is an innovative approach to managing extensive archives
of multimedia content, such as videos, audio files, images, and related
documents. Active Archive systems are designed to manage data between different
storage tiers automatically. By integrating metadata with rich media content,
Active Archive scenarios help to organize, categorize, and surface relevant
content, meeting the varying demands of media customers. Utilizing technologies
like AI and machine learning, Active Archive Scenarios optimize internal
processes, creates new revenue opportunities, and enables organizations to make
better decisions based on the insights derived from the archived content.
The benefits of Active Archive systems resonate far beyond the
boundaries of simple data management, impacting various facets of an
organization's operations and external engagements.
Content Monetization: By significantly improving
archive accessibility and searchability through AI-enabled MAM, organizations
can seamlessly identify, curate, and monetize content tailored for new and
diverse audiences or markets. This streamlined process opens the doors to
creating highly lucrative revenue streams.
Collaboration: With simplified access to their vast content repositories,
companies can foster greater collaboration with industry players and, perhaps
even more notably, create public-facing platforms designed to license content
to third-party entities.
Personalized Marketing: Leveraging the wealth of
metadata now at their disposal, users can craft highly targeted advertising and
promotional campaigns, enhancing customer engagement and unlocking
unprecedented revenue generation potential.
Central to this collaboration is the combination of PFT's CLEAR®, CLEAR® AI and
consulting services and Microsoft AI and Azure. With PFT's profound expertise
in Media Asset Management and AI/ML technologies and Microsoft's robust
technological infrastructure through Azure's cloud and Generative AI
capabilities, the collaboration forges innovative solutions for managing
extensive libraries of multimedia content. This also bridges the gap between
on-premises systems and cloud-based solutions, providing a seamless transition
for organizations aiming to modernize their media asset management strategies.
This integration will empower users to unlock the true potential of their
content archives, enhancing accessibility, agility, and innovation.
"A significant portion of media archives remains inaccessible or
underutilized, and this partnership signifies a substantial leap towards
maximizing revenue streams, harnessing the power of AI as a strategic catalyst
for growth and success," said Saumya Dwivedi, Executive Vice
President at PFT.
"From
major movie studios and sports leagues to entertainment platforms and
advertising agencies, this solution is aimed at transforming vast repositories
of multimedia content into goldmines. It seamlessly integrates historical
footage, streamlines content management, and enables new revenue streams,
marking a shift from storage to innovation," said Andy Beach, CTO
for Media & Entertainment at Microsoft.
Leave A Comment