NIQ Expands Data Sharing within the Connect Platform with Snowflake
NIQ, the global leader in consumer intelligence, is pleased to announce
the NIQ Connect platform capabilities have now expanded to use Snowflake Secure
Data Sharing. This capability marks a significant milestone for NIQ's Connect
platform, empowering customers in 84 global markets with enhanced data-sharing
capabilities and seamless real-time data access. As a result, this can
eliminate processing and loading wait times, delivering unparalleled efficiency
and agility in a complex consumer landscape.
“By extending their ability to effortlessly access global, omnichannel
data, we can empower clients to uncover new pathways to growth even within a
very complex consumer landscape,” said Troy Treangen, Chief Product Officer at
NIQ. “Innovation is our compass, and our commitment to reengineering the
Connect platform has charted a new course. Our strategic investments have
allowed us to unlock the power of modern data sharing capabilities, guiding our
clients towards a brighter, data-driven future."
NIQ Connect is a crucial asset for enterprises, enabling them to harness
their data across all facets of their organization. With integrated data
assets, businesses can readily identify emerging trends, pinpoint performance
gaps, and respond swiftly to growth opportunities. This global collaboration is
poised to unveil novel insights, leading to a deeper understanding of
customers' behavior and preferences.
Additional highlights of the NIQ’s Connect platform integration with
Snowflake’s Retail Data Cloud include:
· Seamless Data Integration: Companies will
benefit from the seamless integration of NIQ's rich consumer and market data
into Snowflake’s environment. This integration simplifies access to vast data
sources, and drives significant speed improvements for our clients when
accessing data.
· Secure Data Sharing: Availability
through Snowflake facilitates near real-time data sharing, enabling businesses
to access and query NIQ's data instantaneously. This dynamic exchange of
information empowers organizations to stay ahead in today's fast-paced business
landscape.
· Scalability and Flexibility: NIQ’s Connect
platform with Snowflake Secure Data Sharing is designed to scale effortlessly
with the growing data needs of businesses. Whether a company is a startup or a
Fortune 500 enterprise, this provides the flexibility to adapt and grow in a
rapidly changing environment.
· Enhanced AI and Machine Learning Capabilities: Businesses can
leverage advanced analytics and machine learning within Snowflake's platform to
derive actionable insights from NIQ's data. This synergy fosters innovation,
enabling companies to make data-driven decisions with precision.
· Data Security and Compliance: Both NIQ and
Snowflake prioritize data security and compliance. The joint solution ensures
that sensitive data is protected providing peace of mind to businesses and
their customers while enabling them to meet evolving regulatory requirements.
“NIQ is committed to helping companies become more agile at a time when
being able to move quickly based on accurate data is paramount,” Treangen
added. “This innovative data-sharing approach will provide Connect customers a
competitive advantage today and be better prepared for the future. We are
modernizing every level of our Connect platform, and we are excited about the
enhancements to help our clients thrive.”
“As an incumbent leader in retail and consumer insights, NIQ has been a
staple in the retail industry for delivering data that give a competitive edge
to retailers and consumer product companies,” said Rosemary DeAragon, Global
Head of Retail and Consumer Goods at Snowflake. “We are so excited to bring
together the full power of the Snowflake Retail Data Cloud and the NIQ Connect
platform, allowing global frictionless access to critical data through
Snowflake data sharing.”
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