Motorola, India’s best 5G smartphone brand and
PANTONE, the global colour authority, have teamed up for the second year to
create devices in the PANTONE Color of the Year. Motorola is the first and only smartphone brand to have
a multi-year exclusive collaboration with PANTONE, in line with its commitment
to differentiate with design & colours while enriching people’s lives
through meaningful innovation.
This year marks the 25th anniversary of the
PANTONE Color of the Year program with the chosen color PANTONE™ 13-1023 Peach
Fuzz. With a velvety gentle peach hue, Peach Fuzz has a cozy, tender essence
that embodies feelings of togetherness, community, and collaboration. The new
Color of the Year, PANTONE 13-1023 Peach Fuzz, aligns beautifully with
Motorola’s pillars of inclusion and making technology more accessible for all.
As technology becomes intertwined with humanity, we trust color to provide a
tool for expression and deeper, more meaningful experiences with our devices.
The Color of the Year 2024 does this by blending our virtual worlds with our
desire for warmth, togetherness and compassion. The motorola razr40 ultra and
motorola edge 40 neo have been chosen as world’s 1st smartphones to launch to represent this colour, one
that reinforces the importance of human connection, as do the devices. This
collaboration with PANTONE™ strengthens Motorola’s mission to make technology
more accessible and help consumers use technology to connect intentionally. Built for connection and collaboration, the new
motorola razr40 ultra in Peach Fuzz lets stylish and expressive individuals
stand out from the crowd. With its iconic flappable design, the razr40 ultra
boasts the world's largest external 3.6-inch Poled display with its fastest
144Hz refresh rate, with 1100nits peak brightness. This flip phone is super
slim when folded and has a gapless design, owing to its industry’s 1st dual
axis teardrop hinge design thus ensuring the phone is also infinitely flexible
at multiple flex angles. When opened, the phone has a nearly creaseless 6.9”
polled display with up to 165Hz refresh rate and 1400nits of Peak
brightness. This iconic flip phone is equipped with a powerful Snapdragon®
8+ Gen 1 SoC, ensuring a seamless experience. The razr40 ultra transcends
generations and demands attention, exemplifying the harmonious
PANTONE Color of the Year 2024.
Customers can now grab the industry’s most
advanced flip-phone, the razr40 ultra at an unbelievable offer price of just Rs. 69,999 including the limited-period flat discount of Rs.
10,000. To make the flip phones even more affordable and accessible to
consumers, motorola also offers No Cost EMI for 3, 6 and 9 months from leading
banks starting just Rs.
7,778/month. The new Peach Fuzz color variant will be available
on Amazon, motorola.in and leading retail stores starting 12th Jan 2024.
The motorola edge 40 neo is a device that puts
color at the center of design. And the PANTONE Peach Fuzz hue in vegan leather
beautifully complements the device’s warm and contoured design. The smartphone
is the world’s lightest 5G phone with IP68 underwater protection, making it
impervious to dust, dirt, sand, and even a 30-minute submersion in 1.5 meters
of fresh water. Furthermore, its 144Hz 6.55-inch pOLED curved display with
support for a billion colors and impressive peak brightness and is complemented
by a 144Hz refresh rate which makes the UI super smooth and fluid. The motorola
edge 40 neo is also a processing powerhouse, boasting the World’s 1st MediaTek
Dimensity 7030 lightning-fast processor which is a 6nm chipset supporting Wi-Fi
6E for incredible speeds and has MediaTek HyperEngine™ game technology for the
best gaming experience.
The headturner - motorola edge 40 neo, in the new Peach Fuzz color will be available on Flipkart,
motorola.in and leading retail stores, starting Rs. 22,999, 12th Jan 2024 onwards.
Both devices were designed with connection and
personality at the center and offer features that were developed to enhance our
common humanity. These include our latest software experiences, Moto Unplugged
and Family Space. Both of these apps embrace the balance between connectedness
and rest, security, and boldness.
Motorola is also offering numerous software such
as Moto Unplugged and Family Spaces. The recently introduced Moto Unplugged software experience helps users achieve a better
balance with their smartphones. Backed by research and insights, Motorola is
introducing Moto Unplugged to help consumers take a break from the
distractions of their phones. This feature centers around the importance of
taking mindful breaks from our device to be more present with ourselves and
those around us. It lets users create their own oasis without totally
disconnecting, so they can relax and stay in control. With Moto Unplugged, users can enter a special mode, allowing them to tailor a
break time to meet their individual needs. The Family Spaces feature allows a Motorola user to remotely control
another Motorola smartphone user's screen for remote guidance, selecting the
interface of certain apps, exercising parental control, and managing the timing
of other users, especially kids, using the apps.
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