LS Digital Unveils DataQuark: A Dedicated Business Unit to Redefine Data & Insights
LS Digital, India's
leading integrated Digital Business Transformation (DBT) company, announced the launch
of DataQuark, a dedicated business unit focused on
revolutionising the Data & Insights; designed to revolutionize the
measurement, analysis, and reporting of data, empowering modern businesses to
thrive. Following an overwhelming response to the Data & Insights pillar of
LS Digital’s DBT framework, the company decided to give it a strategic identity
of its own. Vinay Tamboli, who was leading this domain as CEO of
Data & Insights, will now take charge as the CEO of DataQuark.
The
name DataQuark is inspired by the fundamental principles of
data and physics. Quarks are the elementary particles that
form the foundation of matter, just as data forms the
foundation of every digital enterprise. DataQuark symbolises
the building blocks of intelligence, enabling businesses to unify,
process, and activate data to drive strategic growth and AI-led transformation.
Commenting
on the launch of DataQuark business unit, Prasad Shejale, Founder &
CEO, LS Digital said, “In today’s digital-first world,
businesses must do more than just collect data; they must harness its full
potential. The launch of DataQuark is a natural progression in our journey,
ensuring data is not only a foundational asset but a key driver of business
transformation. Just as bringing in Langoor, f1studioz, and Social Panga helped
strengthened the respective pillars within our DBT framework, DataQuark will
now lead the charge in Data & AI. This move is an integral part of our
business growth strategy underscoring our commitment to empowering brands to
reach new heights of success.”
Turning
Data into a Competitive Advantage DataQuark
is designed to bridge the gap between raw data and actionable intelligence,
helping brands elevate their AI maturity and drive measurable business impact.
The business unit follows the methodology of “Collect – Collate –
Activate”, ensuring data integrity, privacy, and activation at scale. With
a robust suite of offerings, DataQuark enables brands to transform their data
infrastructure, enhance AI capabilities, and optimise marketing effectiveness.
“Over
the years, we have witnessed how Data & Insights have been instrumental in
driving digital business transformation across industries. As AI continues to
evolve, the role of data has never been more critical. Through DataQuark, we
are building a powerful ecosystem that integrates AI-driven solutions, advanced
analytics, and strategic partnerships to help brands break data silos and
accelerate innovation. The demand for privacy-first, AI-ready data solutions is
soaring, and DataQuark is uniquely positioned to meet this need,” said Vinay Tamboli, CEO, DataQuark.
DataQuark
offers four key services to help businesses unlock the full
potential of their data. Marketing Data Infrastructure lays
the foundation for growth by integrating first-party data with advertising
platforms to drive revenue and conversions. Business Data
Infrastructure connects finance, marketing, operations, and sales,
using data lakes and streamlined engineering for better decision-making.
With AI & ML Solutions, we deliver actionable insights,
predict business KPIs, and automate processes to boost efficiency.
Lastly, Data and AI Readiness services ensure
organisations are primed for AI adoption through audits, strategy development,
and customised playbooks.
By
leveraging Google cloud partnership and Meta partnership DataQuark is future
ready with latest AI technologies.
Powering
the Future with AI & Strategic Partnerships DataQuark’s advanced solutions include DigiVerse,
AI-powered data platforms, and partnerships with leading industry players such
as Aqilliz, DataMorph, and VWO, enabling businesses to leverage
blockchain-powered data collaboration, predictive analytics, and AI-driven
insights.
By
launching DataQuark as a standalone business unit, LS Digital is reaffirming
its commitment to redefining how brands interact with data in an AI-driven
economy. This launch is a strategic step in empowering CXOs to navigate an
increasingly complex digital landscape with data as their competitive
edge.
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