LoginRadius,
a leading Customer Identity and Access Management (CIAM) vendor, announces the
launch of identity orchestration offering granular flexibility in designing and
deploying identity flows.
As digital interactions become increasingly
complex, enterprises face the daunting challenge of providing frictionless
authentication and identity experiences while ensuring robust security.
Customer preferences also change over time, and enterprises may need to adopt
new identity standards, such as passkeys, to conform to broader industry
practices.
Moreover, enterprises usually need dedicated
programmers to implement changes, deploy new flows, and maintain identity
experiences, which can be time-consuming and inefficient.
To help enterprises overcome these challenges,
LoginRadius launches Identity Orchestration that empowers anyone with identity
expertise to design, test, deploy, and maintain identity experiences through
visual workflows that are intuitive, easy to understand, and effortless to
update or change.
LoginRadius Identity Orchestration minimizes the
time and effort required to manage identity experiences while reducing the need
for dedicated development resources. Also, the highly flexible and visual
management capabilities empower enterprises to introduce new identity experiences
and modify existing workflows to rightly align with the varied needs of
different customer segments and brands.
As LoginRadius launches new identity capabilities
and upgrades features, they’ll be readily available to deploy through Identity
Orchestration. For example, LoginRadius recently launched passkeys
authentication based on the FIDO2 open standard. Using Identity Orchestration,
enterprises can reliably introduce passkeys to their new and existing customers
within minutes, aligning enterprises with the LoginRadius technical edge.
“We’re happy to launch Identity Orchestration and
excited to see how enterprises in public and private sectors leverage it to
move fast and build world-class customer identity experiences,” says Rakesh
Soni, Founding CEO of LoginRadius. “We’re on a mission to solve identity pain
points for enterprises and empower them to provide secure, delightful customer
experiences.”
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