LG Presents Vision for Expanding Its “AI Home Solutions” Into Mobility Spaces at CES 2025
LG Electronics (LG) is showcasing an innovative, new solution that
extends the convenience and comfort of the LG AI Home into mobility spaces at
CES 2025. The “Lifestyle Solution for Mobility” concept vehicle, on display at
the company’s booth, introduces the LG Mobility Experience (MX) platform. This ground-breaking
mobility space solution integrates a full suite of LG’s smart life solutions to
create a seamless connection between mobility and the AI Home, offering entirely
new lifestyle experiences.
LG’s MX platform expands the definition of home solutions, creating a new
type of multifaceted, multipurpose space. Using a modular package system, the
platform integrates LG’s innovative appliance hardware and AI technologies to
transform the vehicle cabin into an adaptable environment. This space can
function as an extension of the home, a private media lounge or a creative
studio, unlocking a raft of exciting “Space-as-an-Experience” opportunities for
potential customers.
The MX platform aligns with prevailing auto industry trends and customer
preferences, which are shifting away from traditional notions of transportation
and towards the idea of vehicles as a personalized lifestyle space. The
platform offers a tailored lifestyle experience where the latest products, AI
solutions and services synergize to support superior user comfort and
convenience.
The MX platform features a dual-cabin design: a front driver’s cabin and
a rear customizable experience space. Users can configure this versatile space
in a variety of different ways, such as dividing it into multifunctional zones
or converting it into a hyper-personalized lifestyle spaces complete like a
creator studio, business lounge or separate zones for relaxation and hobbies.
The modular design makes it possible to equip the rear cabin with various
appliances, enabling users to select combinations that meet their particular
needs and preferences. LG plans to offer the MX platform as a subscription
service, making it accessible to a broader audience.
Powered by LG’s AI Home solution, ThinQ ON, the MX platform lets users
tailor conditions inside the vehicle and enjoy helpful lifestyle services such
as daily schedule management and information briefings. Additional services
from external providers – including food and beverage order, laundry and hotel
booking – can be integrated to further expand and enrich the user experience.
Visitors to LG’s booth at CES 2025 can explore the MX platform in the
“Lifestyle Solution for Mobility” experience space. This will showcase
highly-customizable space solutions and mobility lifestyle solutions, featuring
LG’s state-of-the-art appliances and Internet of Things devices. It will offer
a compelling preview of the future of mobility and connected hybrid living
spaces.
“The innovative MX platform, based on the concept of
‘Space-as-an-Experience,’ leverages LG’s strength in appliances and AI Home
technology to present a new direction for mobility experiences,” said Lyu
Jae-cheol, president of the LG Home Appliance Solution Company. “Pursuing our
Zero Labor Home vision, we will continue to connect and expand customer
experiences across all aspects of daily life.”
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