JLR and Tata Communications strengthen partnership to deliver smarter, data-driven connected cars...
JLR and Tata Communications are set to enhance JLR’s connected vehicle ecosystem, transforming the driving experience for customers worldwide through the Tata Communications MOVE platform. The collaboration will empower JLR’s next-generation software-defined vehicles with continuous connectivity and access to intelligent services even in the remotest locations across 120 countries. The latest collaboration is an extension of their existing partnership to future-proof the carmaker’s digital transformation.
Leveraging Tata Communications MOVE platform, JLR’s upcoming medium-sized SUVs
built on the new Electric Modular Architecture (EMA) will seamlessly transition
between mobile networks and operators, enabling non-stop access to personalised
connected services, such as media streaming. The platform will also enable
greater and more secure data exchange between JLR and its customers’ vehicles,
delivering more efficient software over-the-air (SOTA) updates and supporting
the rollout of evolving advanced driver assistance systems (ADAS).Every day,
JLR’s fleet of connected vehicles generates 2.5 terabytes (TB) of data, with
half a million electronic control units (ECUs) updated per month on average
over the last 12 months. The use of Tata Communications MOVE™ platform will
increase this data exchange and enable JLR engineers to harness deeper
insights, monitor vehicle performance in real-time, and enable more prompt
updates over the air to improve vehicle maintenance and servicing, reducing
costs for the car owners and JLR.The advanced vehicles, expected to hit the
roads in 2026, will deliver a smarter and more intelligent driving experience.
The introduction of the Tata
Communications MOVE™ will offer JLR customers:
Resilient wireless communication
technologies to help track vehicles in the most demanding environments
Increased and more frequent
vehicle software updates delivered over the air to improve vehicle diagnostics
and updates
Tailored connections will keep customers
and their families connected to their preferred applications and vehicle
features, wherever they are in the world
Simplified and effortless
connectivity plans, accessible via a single provider
Marco Bijvelds, Vice President
and Global Head of Tata Communications MOVE, said: “The automotive industry is
continually innovating to meet ever-changing customer demands. Last year, our
digital fabric enabled seamless connectivity across all JLR’s production sites
globally. As part of our extended partnership, we’re now powering JLR’s
software-defined vehicle journey worldwide and enabling them to deliver
advanced driving features in their cars. The insights derived from the data
exchanged through our platform will enable JLR to offer personalised customer experiences,
opening doors for new revenue streams.”
Mark Brogden, Director of Digital
Product Platform Off-Board at JLR, said: “JLR was the first luxury vehicle
manufacturer to introduce dual modem, dual eSIM design for enhanced
connectivity with the launch of Defender in 2020. The partnership with Tata
Communications is the next step in our software-defined vehicle journey,
offering highly secure and cost-effective data connectivity across 120
countries. Starting in 2026 with our next generation of medium-size luxury
SUVs, Tata Communications MOVE™ aims to deliver continuous connected
experiences for our clients, offering features and new software updates
over-the-air to meet the expectations of our luxury client base.’’
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