iSOCRATES LLC Acquires SIGMA Data Insights
Global MADTech (MarketingTech,
AdvertisingTech, and DataTech) leader iSOCRATES LLC has acquired
SIGMA Data Insights, the 38-year-old membership industry data and analytics
transformation solutions pioneer. The official announcement was made in St.
Petersburg and Rochester, New York today. The move to acquire SIGMA Data
Insights started earlier this year once iSOCRATES had proven to be a trusted
and highly effective business solutions partner for SIGMA.
Long-time SIGMA CEO and principal owner
Stefan Willimann, who will be joining iSOCRATES as a partner and Practice Lead
said, ”This is a terrific example of ‘try before you buy’ for both firms. Our
teams have been working really well with each other delivering 24/7/365 on
behalf of our clients since the end of last year before negotiating our deal.
Our corporate vision and values are aligned and our growth prospects appear
excellent.”
Combined, SIGMA and iSOCRATES (the
successor company name) offers a world-class bench of 50 full-time, certified
data and analytics professionals as well as 100+ highly specialized software
and data engineers, and media and marketing platform specialists. Together,
iSOCRATES now has 25 recurring monthly clients for whom it performs
mission-critical customer data, media and/or marketing operations, plus many
others for whom iSOCRATES does highly successful, project-specific work.
Of particular note, iSOCRATES now offers
best-in-class data, analytic, and media/marketing strategy and operations
consulting, managed services, and business intelligence tools for the
Membership and Not-for-Profit industries. In fact, iSOCRATES now has more than
a dozen specialists focused on this particular market.
Scott Lugar, CMO, AAA Club Alliance said of
the new combination, “For many years SIGMA has been a great entrepreneurial
partner and extension of our data-driven marketing team. Because they have an
understanding of our business, they are able to present solutions and ideas for
driving Membership growth as well as testing scenarios to help maximize our
marketing spends. I’m enthusiastic about seeing what is ahead with the combined
talent, skill and ability with iSOCRATES.”
The acquisition of SIGMA fits into
iSOCRATES’s strategy to build both organically and inorganically the world’s
leading MADTech product and services provider. By purchasing SIGMA and
integrating its clients and staff, iSOCRATES expects to deepen its commitment
to the membership and not-for-profit industries. Both industries’ growing needs
overlap iSOCRATES’s proven, affordable core capabilities in data, analytics,
media, and marketing technologies and processes. Membership organizations, both
for-profit and not-for-profit, are growing in sophistication and need larger
scale resources to help both strategically and tactically.
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