iPhone 17 Launch Opens a Loyalty Window: 61% Ready to Upgrade, 33% Open to Switching: Amdocs
Amdocs, a leading provider of
software and services to communications and media companies, announced new
research offering deeper insight into what's driving consumer interest in
smartphone upgrades - highlighting the factors influencing their choice of
communications service providers.
The Life of a Smartphone: 2025 Connectivity Report surveyed
U.S. consumers about their upgrade intentions, feature preferences, and carrier
expectations. Released ahead of iPhone 17 pre-orders, the findings underscore a
pivotal moment: device launches draw attention, but consumers ultimately decide
based on everyday value. Specifically, they continue to prioritize network
reliability, affordability, and innovative connectivity - creating an
opportunity for service providers to build lasting trust. This is particularly
true among younger consumers, 79% of whom already own an iPhone, highlighting
the generational intensity of brand loyalty.
Among the top upgrade drivers,
battery life and device performance lead across all age groups. For top wants
from service providers, broader 5G/6G coverage leads (46%). Notably, 62% say
satellite-based features would influence - or potentially influence - their provider
choice. This marks a turning point: satellite is no longer niche-it's emerging
as a viable secondary network that enables always-on mobility and new
monetization opportunities.
"It's 2025, and users still
care more about battery life than AI-and that says everything about how
integral smartphones have become to every aspect of our lives," said Gil
Rosen, Chief Marketing Officer, Amdocs. "Our data shows battery longevity
(42%) is the top upgrade driver, ahead of Apple Intelligence. That's a wake-up
call. At the same time, we're entering a new connectivity era where users can
rely on two networks - cellular and satellite - unlocking global, always-on
coverage. It's not just for consumers; satellite will open the door to new
products and services in verticals like logistics, emergency services, and
mobility. It's a transformative layer that redefines how CSPs approach
coverage, customer experience, and monetization."
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