Infosys Top 3 IT services brand globally
Infosys ,
a global leader in next-generation
digital services and consulting, announced that it has been recognized as the
Top 3 IT services brand globally and the fastest growing IT services brand over
a 5 year period, according to Brand Finance, the world's
leading brand valuation firm, in its Brand Finance Global 500 2024 report. Infosys
brand value has more than doubled in last 5 years, and at over US$14 billion in
2024, Infosys is ranked as #145 most valuable brand in the world.
Infosys'
Chief Executive Officer, Salil
Parekh, tops the IT services ranking in Brand Finance's Brand Guardianship
Index (BGI) 2024 for the role of CEO as brand custodian and
steward of long-term shareholder value. The Index is based on Brand Finance's
analysis of current perceptions, tangible results of these perceptions,
and investments made to support future performance.
"We
are delighted with this recognition and see it as another reinforcement of
Infosys living its brand promise to help its stakeholders to navigate and
thrive in an AI-first world," said Sumit
Virmani, Global Chief Marketing Officer, Infosys.
"The core purpose of our brand is to amplify human potential and create
the next opportunity for everyone. With the evolution in the technology
landscape, we remain committed to leveraging its shifting capabilities to move
people, businesses and communities forward."
For
the third year in a row, Brand Finance has positioned Infosys among the world's
top 3 most valuable IT services brands. This is a strong validation of Infosys'
relevance in the fast-evolving digital services space where brands are
differentiated by the credibility of their value proposition in emerging areas
like generative AI and foundational technologies like cloud. Investments like
the launch of its generative AI-powered services, solutions and platforms brand
– Infosys Topaz – has served to create positive association for Infosys with
the next generation of digital transformation.
David Haigh, CEO and Chairman of Brand Finance, commented, "Progressive
brands, like Infosys, continue to invest through the downturn. Infosys'
investments have included building strategic partnerships, multi-sensory
experiences, and the creation of strong sub brands in emerging categories,
while nurturing a strong brand and business impact framework for marketing
effectiveness. I'd also like to congratulate Salil Parekh who has guided
this transformation and tops the 2024 Brand Guardianship Index, in the
category."
Infosys,
recently, onboarded tennis icons Rafael Nadal and Iga Świątek
as brand ambassadors, and launched its 'Champions Evolve' campaign. With a
strong track record in forging collaborations and brand partnerships to
digitally reimagine tennis, these ambassadors of the sport now also credibly
serve as the face of the Infosys brand.
Infosys'
focus on brand thrust is strengthening through its strategic collaborations
with the Madison Square Garden, including key MSG properties New York Knicks,
New York Rangers and the Madison Square Garden Arena, the ATP, Roland Garros,
the Australian Open, International Tennis Hall of Fame as well as Dow Jones,
The Economist, Financial Times and Bloomberg Media.
Brand
Infosys continues to be guided by its larger purpose and deliver on the
commitments articulated in its ESG Vision 2030. For example, Infosys
Springboard – the company's flagship reskilling program, with free digital
content served globally, already has 8.5 million registered learners amplifying
their skills in preparation for an AI-first future. Infosys continues to be
carbon neutral for four years now. The brand has been commended for
demonstrating extraordinary leadership and community impact. Infosys was
featured at #11 in Fortune's Change the World List for 2023.
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