HP Turbocharges Partner Growth to Drive the Future of Work
At the Amplify Conference, HP Inc. announced new benefits through its Amplify partner program to help partners navigate the evolving demands of the future of work with smarter, more connected experiences. Enhancements include the launch of the Amplify SuperPower Booster, an upgraded compensation structure that rewards portfolio-wide HP sales and supports flexible technology solutions. HP is also expanding the Amplify AI program with new resources and use cases to help partners accelerate adoption. Additionally, the HP Amplify Impact sustainability program surpassed its 2025 enrollment targets, with participating partners seeing an increase in request for proposal (RFP) win rates.
“In today’s fast-changing
technology landscape, HP’s commitment to empowering our partners for success in
the future of work is more important than ever,” said Kobi Elbaz, Senior Vice
President and General Manager of Global Revenue Operations at HP. “AI-powered
solutions are transforming productivity, enabling more fulfilling work
experiences, helping customers solve challenges with greater efficiency,
creativity, and impact.”
HP Partner Program Evolves for Long-Term Growth
HP is dedicated to shaping the
future of work by enhancing partner experiences and fostering positive customer
outcomes, powered by the strength of HP’s AI-enabled portfolio of products and
solutions. To create new opportunities for HP Amplify partners to grow and stay
ahead of evolving market needs, HP has introduced the Amplify SuperPower Booster,
an enhancement to the compensation structure of the HP Amplify partner program.
This initiative rewards both commercial, distribution and retail partners for selling
across the HP portfolio.
In 2023, HP introduced the More
for More benefit, a rate multiplier that boosts sales and compensation for
qualified partners. Building on More for More, HP is expanding the initiative
to include the entire portfolio of HP products and solutions under the new
structure. This new initiative will launch on May 1 for commercial partners,
with a rollout for retail and distribution partners later this year.
For partners with specialized
businesses, HP will continue to reward the unique value and capabilities their
expertise brings to the market.
Expansion of HP Amplify AI Program Drives AI Adoption and
Upskilling
Today HP announced the expansion
of its HP Amplify AI program including new customer use cases, instant access
to AI experts and personalized AI pathways and training modules including the
HP NVIDIA Technical Sales Strategy AI Workstation MasterClass for advanced AI
knowledge.
In addition, HP introduced a new
tailored and condensed training path for partner executives, covering various
AI-focused topics and featuring short video use cases that highlight the
tangible business benefits of AI. These concise and practical resources enable
executives to make informed decisions and facilitate discussions with customers
that drive positive outcomes.
Through collaboration with
Alliance Partners and the comprehensive education opportunities offered, HP
reaffirms its commitment to lead in AI innovation and partner enablement,
delivering effective solutions to customers worldwide. As the demand for AI
continues to rise, HP remains at the forefront, empowering businesses to unlock
the full potential of AI technologies.
Enhancing Productivity and Partner Experience
HP is continuously expanding its suite of AI-powered tools, including chatbots, to create positive experiences for partners. To further improve efficiency and streamline business processes, HP has outlined a two-year roadmap aimed at transforming the HP Partner Portal into a more comprehensive digital platform that leverages AI technologies. As part of this initiative, HP plans to launch a Partner AI Assistant to facilitate faster digital interactions, simplify onboarding, personalize user experiences, and provide real-time support, among other benefits.
HP Amplify Impact Surpasses Participation Goals and Doubles Sustainable Sales
Since 1939, HP has been committed to driving meaningful Sustainable Impact. In 2021, the company launched HP Amplify Impact, the IT industry’s first sustainability program for channel partners, which has now exceeded its goal of enrolling 50 percent of Amplify partners by 2025.
As sustainability becomes a key factor in evolving customer requirements, HP is equipping partners to meet legislative and customer demands. The HP Amplify Impact program offers best-in-class assessments, resources, and training to support partners on their sustainability journey. Participating partners have seen a 70 percent increase win rate, leading to a twofold increase in sustainable sales year over year.
With partner capabilities
expanding, HP has shifted the program’s focus from helping partners develop
sustainability plans to addressing customer needs and enhancing business growth
with a positive environmental impact. This strategic shift aims to further
empower partners to thrive in a competitive market while maintaining a
commitment to sustainability.
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