HP India launches ‘Be Unstoppable’ campaign to showcase the power of AI PCs
In an era where AI
in PCs are all set to disrupt the way to work, HP India is taking a pioneering
step to create awareness about the benefits of AI PCs for the future workforce.
HP created a campaign titled ‘Be Unstoppable with HP AI PCs’, conceptualized by
Lowe Lintas, to resonate with Gen-Zs, the first digital-native generation, who
are rapidly embracing AI.
Recognizing
the ambitious and fast-paced nature of today’s consumers, HP’s AI PCs are
designed to support their journey towards success by tackling new and
unfamiliar challenges. The AI features empower the young generation to
achieve their goals and become an unstoppable force.
Sharing
his excitement on the launch Vineet Gehani, Sr. Director – Personal Systems, HP
India said, “AI PCs have the power to transform productivity
and creativity for our GenZ consumers. Our ‘Be Unstoppable’ campaign is meant
to empower the GenZs to pursue their dreams. This generation demands speed,
efficiency, and innovative technology to keep up with their evolving needs. Our
AI PCs are designed to meet these expectations, empowering Gen Zs to excel in
their professional and personal endeavors seamlessly. We are thrilled to launch
this campaign, which captures the unique journey of GenZs in a fun and engaging
way, showcasing their unstoppable spirit and boundless potential.”
The campaign films
showcase how Gen-Zs can reach their goals by enhancing their creativity,
learning, and collaboration with HP’s AI laptops. The films highlight features
such as a dedicated AI engine (Intel Core Ultra), a dedicated AI assistant, and
collaboration tools like the AI camera and Poly Studio AI (for noise
reduction). These features are presented in a series of three films that depict
two college interns, Alisha and Garima overcoming various challenges in pursuit
of bagging their dream jobs. The campaign reprises the roles of Garima &
Alisha (played by actors and social media influencers Ahsaas Channa and
Yashasvini Dayama), for the third year in a row. Randeep Hooda is the star
addition to the pack and plays the role of the boss that the interns must
impress with their work.
Commenting
on the creative process of the campaign, Vasudha Misra, Regional Creative
Officer, Lowe Lintas said, “The magical spot in advertising is to weave a
narrative for a product which truly empowers its users and elevates their life
state. With the HP AI PCs, we knew that each of the features are designed to
not just solve day to day work challenges, but to give wings to the ambitions
of the Gen Zs. The films capture the can-do spirit as our protagonists, armed
with the HP AI PC, get past various roadblocks and pave the way to realizing
their dreams.”
The campaign is now
live across all online and offline platforms, reinforcing HP’s legacy as a brand
that consistently brings innovative technology to India.
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