HONOR Unfolds the Smartphones of Tomorrow at IFA 2023
Global technology brand HONOR announced its strategic vision
for the future of smartphones at IFA 2023. During its keynote session
entitled "Unfold Tomorrow" HONOR CEO George Zhao outlined the brand's commitment to making
foldable smartphones mainstream, with its latest human-centric innovations
including the lightest and slimmest inward foldable smartphone of HONOR, the
Magic V2. The brand also unveiled the HONOR V Purse, a new concept that
reimagines a foldable smartphone as a wearable, fashion-forward purse, offering
endless possibilities for style and self-expression.
"HONOR's foldable smartphones have come a long way, with each
iteration showcasing remarkable advancements in design, functionality and
durability," said George Zhao, CEO of HONOR. "Not
only that, but with our phone to purse concept brought to life through the
HONOR V Purse, we are exploring sustainable solutions that leverage emerging
foldable technology to empower creativity and shape tomorrow's lifestyle."
HONOR embraces its role in shaping future lifestyles and unveils the
HONOR V Purse, a new "Phone-to-purse" concept that heralds the
beginning of electronic devices being seen as an entirely new category of
fashionable consumer goods that offer unlimited opportunities for
self-expression.
The HONOR V Purse is less than 9mm when folded, which is even thinner
than some of the top bar phones in the market, making it more portable than
ever. It seamlessly transforms the foldable smartphone into the ultimate
phy-gital fashion statement, thanks to a series of customizable always-on
displays (AODs) that mimic a handbag design, including design elements such as
chains, feathers and tassels that react and sway with the smartphone as it
moves. The concept phone is also compatible with a choice of
interchangeable straps and chains, which clip onto the hinge to allow the
smartphone to be worn effortlessly over one's shoulder like an ordinary purse
or handbag, enabling it to become the new "it" bag of the future.
Engineered with sustainability in mind, the HONOR V Purse epitomizes
HONOR's commitment to the environment. In addition to featuring sustainably
sourced materials such as vegan leather for its straps, the concept's endlessly
customizable AODs can be paired with any outfit. As the fashion industry
transcends the physical world into a more digital space, technology is enabling
unlimited possibilities for style and self-expression. In this small way,
the HONOR V Purse can help environmentally conscious consumers to cut down on
their consumption of fast fashion, and more importantly, it helps the fashion
world embrace new technologies in order to encourage consumers to buy less, and
use for longer.
Echoing
its open-collaboration brand spirit, HONOR has teamed up with top cultural
tastemakers from across its HONOR Talents Global Design Awards platform,
including BURBERRY menswear design director Bram Van Diepen, contemporary
artist Yunuene Esparza, dean of the China Academy of Art International
College Yuan Youmin and interdisciplinary artist Xiao Hui Wang, to
design a series of custom AODs for the device, offering endless fashion
possibilities. In the next phase of the program, by opening up the API
interface that allows designers to call sensors like gyroscope, touch or
ambient light sensor, HONOR will invite emerging talents from around the world
to come up with their own designs, reflecting the latest design trends inspirations,
to reshape the lifestyle.
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