HCLTech launches innovative campaign with Australian cricket stars

• 17 Dec 2024
• TM Team
• 0 Comments

HCLTech, a leading global technology company, has unveiled a new advertising campaign aimed at both current employees and prospective candidates. The campaign features Australian cricket captains Alyssa Healy, Pat Cummins and Mitchell Marsh, and follows the company’s recent brand refresh and the introduction of its revamped Employee Value Proposition (EVP), Find Your Spark.

At the core of the campaign is a compelling 60-second film that highlights the importance of discovering one’s ‘spark,’ with the cricket stars illustrating how this spark is the catalyst for greatness. The campaign emphasizes how igniting that spark can drive individuals toward ambition, success and leadership.

The HCLTech EVP, ‘Find Your Spark’ is built on the four tenets:

• Embracing next-gen work environment and culture
• Creating enriching job experiences
• Delivering employment people can trust
• Elevating employee experience through inspiring DEI initiatives, driving CSR efforts and championing ESG engagement

“At HCLTech, we recognize a deep connection with sports where passion, progress and teamwork are the driving forces behind success. Just as athletes depend on coaches to unlock their potential, we empower our people to find their spark, maximize their abilities and supercharge their careers. This campaign embodies our philosophy—drawing inspiration from the world of sports and some of the biggest cricket stars to connect with Gen Z and a broader talent pool—while advancing the conversation on how we support every individual’s journey toward innovation and success,” said Jill Kouri, Chief Marketing Officer at HCLTech.

As an employer of choice across the globe, HCLTech has been recognized in some of the most renowned rankings, including Time Magazine's World’s Best Companies 2024 and Forbes' Best Employers for New Grads 2024, as well as being named one of the World’s Best Employers for five consecutive years. This underscores the company’s commitment to nurturing talent and empowering people to reach their full potential.

The multi-film campaign will be promoted widely through digital channels, particularly in India, where it will coincide with the ongoing Border-Gavaskar cricket series. HCLTech has been Cricket Australia's Digital Technology Partner since 2019, enhancing the performance of its digital platforms, including the Cricket Australia Live and PlayCricket apps, through innovations in automation, AI, machine learning, and DevOps.