Gupshup launches Conversation Cloud, redefining customer engagement for the conversational era
Gupshup, the conversational engagement pioneer, announced the
launch of Conversation Cloud, a comprehensive suite of SaaS tools that are set
to revolutionize business-to-customer interactions. AI-powered conversations
represent the next major paradigm shift in user interfaces after web and app,
and the Conversation Cloud provides businesses with the essential tools for
customer engagement in this new era.
Gupshup enables businesses to drive customer acquisition, engagement,
commerce, and support, on conversational channels such as WhatsApp, RCS,
Instagram, Voice, etc, helping them achieve substantial ROI increase (6-10X).
The Conversation Cloud consists of three key modules, Converse,
Advertise, and Communicate, that enable conversational relationship
management across the full customer lifecycle.
Gupshup Converse helps businesses build rich two-way
conversational journeys across the customer lifecycle. Business users can
leverage advanced no-code tools to configure customer journeys, bot flows, and
auto-trigger contextual messages. Interactions across the customer funnel
leverage Gupshup Customer360's unified profiles based on customer attributes
and real-time conversational events. Marketers can create granular segments and
engage customers better with personalized experiences. The Converse product
comes packed with conversational commerce modules such as catalogs, payment
integrations, and agent-assist to enable automated or human-assisted commerce.
Converse also includes ACE LLM, Gupshup's domain-specific large language
model to build AI bots that can handle all kinds of natural language queries
while operating within safety guardrails appropriate for a business
conversation.
"For our 2023 Switch-off campaign, we leveraged WhatsApp in
partnership with Gupshup to amplify the message and engage people through a
conversational survey. The results have been quite encouraging, helping us not
only connect one-on-one with customers but also gain valuable insights. Gupshup
has been a great partner and enabler for us to tap into the power of
conversational messaging through this innovative campaign. We wish them good
luck on the launch of their Conversation Cloud", said Mayank
Prabhakar, Head of Digital Marketing at smartphone maker Vivo's India office.
Gupshup Advertise enables marketers to acquire, qualify, and
convert customers by leveraging Click to WhatsApp and Click to Instagram Ads.
This significantly enhances new customer acquisition, and campaign ROI while
empowering brands to build their first-party database. Brands leveraging
Advertise have seen 60-70% lower cost per qualified lead and 1.6X sign-ups
compared to traditional channels.
Gupshup Communicate is a significant step up from traditional
CPaaS, and has smart capabilities such as Gen-AI powered automatic message
translation, optimized scheduling to maximize open rates, and omnichannel
message failover, in addition to its pre-existing capability to send messages
across 30+ channels.
"The Conversational Internet is among the biggest trends shaking up
the customer experience. It is rapidly digitizing the mobile-first countries in
emerging markets. Every business and brand will need new tools to build and
manage conversational experiences. Gupshup builds on its reputation for
innovation by launching the first such comprehensive platform, the Conversation
Cloud, that transforms customer experiences and delivers substantial ROI to
businesses", said Beerud Sheth, Co-founder and CEO of
Gupshup.
"Messaging continues to emerge as a leading channel for brands to
authentically connect with customers, far and wide. We are excited to see
partners like Gupshup further enhancing the tools and solutions that will help
brands drive even more value in customer interactions", said Ravi
Garg, Director, Business Messaging, Meta India.
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