Entravision Mobile Growth Solutions is Renaming its Mobile App Promotion Division to Adwake
Entravision, a global ad-tech, media, and marketing solutions company,
is proud to announce the unveiling of Adwake, the new brand name for its
expanded mobile app promotion business division. Adwake, formerly known as
Entravision Mobile Growth Solutions (MGS), seamlessly integrates MGS with the
acquisition of BCNMonetize that took place in May 2023, featuring an even more
robust supply and operations structure, and an innovative product-oriented
approach.
The name and new branding for Adwake by Entravision aligns with the
company’s delivery of top-notch growth services worldwide, combining
proprietary cutting-edge marketing technology with industry expertise to
empower clients to find, connect, and engage with their ideal customers across
every screen.
“At Adwake, we prioritize performance above all. Our commitment is to
support our clients in every step of their growth journey, maximizing their
reach through carefully crafted omnichannel strategies, while leveraging the
expertise of global specialists and in-house technology to ensure every
investment is fully efficient. By maximizing return on investment and
delivering sustainable growth, Adwake ensures an outcome-oriented approach that
guarantees success,” said Lucas Ceballos, President of Adwake by Entravision.
Specifically, Adwake specializes in providing user acquisition solutions
for the growing segment of mobile apps across different verticals, such as
gaming, travel entertainment, fintech, retail, and food & beverage, which
have shown recent exponential growth.
“In 2023, the global digital marketing business achieved a value of
nearly $366 billion, according to EMR’s ‘Global Digital Marketing Market
Outlook and this figure is expected to grow rapidly. We are dedicated to
guiding our clients through the entire marketing funnel and the rebrand of our
mobile growth business as Adwake underscores our commitment to empowering our
global teams. This business division is at the forefront of developing
technology and managing campaigns to ensure our clients’ businesses remain
pioneering in the digital era,” said Michael Christenson, CEO of Entravision.
Over the past year, the mobile app industry continued to grow exponentially,
with new app downloads reaching 257 billion and daily time spent per user
rising to 5 hours, reflecting 6% year-over-year growth in 2023, according to
Data.ai in its State of Mobile 2024 Report..
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