Costco Travel Deploys Mystifly SSP to Sell and Service Hawaiian Airlines’ Exclusive NDC Content
Mystifly announced that
Costco Travel has deployed its Smart Selling Platform (SSP), with an initial
focus on gaining access to exclusive Hawaiian Airlines NDC content and
efficiently managing post-booking servicing across all content sources. This strategic
technology integration expands the flight options available to Costco members
and enhances their booking experience. As Mystifly is a HA Connect™ Approved Partner, by
deploying Mystifly SSP, Costco Travel can now offer Costco members Hawaiian
Airlines flights and functionalities that are only available through HA Connect
– such as exclusive Neighbor Island point-to-point flights, frequent flyer
personalization, and dynamically priced ancillaries. As an added benefit to
Costco Travel, this premium Hawaiian Airlines content does not have a
Distribution Cost Recovery Surcharge applied.
Costco Travel, a division
of the multi-billion-dollar global retailer Costco, has historically sourced
flight packages through a Global Distribution System (GDS). However, with
increasingly more airlines such as Hawaiian strategically choosing to only
distribute high-value content via NDC, Costco Travel required a technology
solution to address current and future air content fragmentation by
accommodating multiple air sources (i.e., GDS, NDC, proprietary API, etc.) and
seamlessly powering selling and servicing through costcotravel.com and
its call center.
Following a competitive RFP
process, Costco Travel selected the Mystifly platform. The
Platform-as-a-Service solution normalizes access to air content from multiple
sources via a single connection. This ensures Costco members gain access to the
most advantageous deals available when booking travel online or through
Costco’s call center agents.
“Our Smart Selling Platform provides the
flexibility and agility that travel sellers like Costco Travel need to navigate
today's complex distribution landscape,” said Rajeev Kumar, founder, CEO, and
MD of Mystifly. “It provides a future-proof tech stack that insulates a
travel seller’s day-to-day operations from unexpected changes in airline
sourcing strategies or APIs, along with a robust set of tools for revenue and
channel optimization.”
”Mystifly’s SSP enables
Hawaiian to provide our HA Connect NDC content to key partners such as Costco
while ensuring that it integrates seamlessly into their current business
processes,” said Brent Overbeek, EVP & Chief Revenue Officer at Hawaiian
Airlines. “We look forward to working with Mystifly and growing our agency
business together.”
In addition to the
technology deployment noted above, today Mystifly also unveiled the company’s vision
for how SSP technology is
streamlining and transforming airline distribution, selling, and servicing.
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