Cloudflare Expands Capabilities to Protect Organizations Against Emerging Threats with Defensive AI
Cloudflare, Inc. , the leading
connectivity cloud company, announced Defensive AI, a personalized
approach to securing organizations against the new wave of risks presented by
emerging technology. Threat actors have begun to successfully test the limits
of AI-enhanced attacks, using the power of AI to launch sophisticated phishing
scams, help write malicious code and supercharge attacks on critical business
functions. Leveraging the unique traffic patterns of an organization,
Cloudflare’s Defensive AI keeps defenders a step ahead of threat actors, by
providing tailored mitigations that enable protection of critical applications
and entire networks.
The crown jewels and trade secrets of organizations vary, and to protect
them, organizations require highly agile security strategies. While AI holds
tremendous potential for organizations, it also allows threat actors to rapidly
increase their effectiveness and renders one-size-fits-all security offerings
obsolete. Adopting a personalized approach to security – looking at an
organization’s own traffic patterns – has the power to shift the cybersecurity
balance back in favor of defenders.
“Fighting AI with AI is now a non-negotiable. And a personalized
approach to protect data and defend against complex threats unique to an
organization’s attack surface, at-speed, and scale, is paramount,” said Matthew
Prince, CEO and co-founder at Cloudflare. “By understanding ‘normal baselines’
in a customer's environment and mitigating the threats that will move the
needle towards increased resilience, Defensive AI is the crucial edge defenders
need to stay ahead of today’s adversaries.”
With Defensive AI, Cloudflare’s AI models look at a specific customer
traffic patterns, providing that organization with a tailored defense strategy
unique to their environment, allowing customers to:
· Protect the Modern
Web: APIs comprise 57% of all dynamic traffic on the web and
underpin the most popular apps and services for businesses. Cloudflare is
developing API Anomaly Detection, which will help prevent attacks designed to
damage applications, take over accounts or exfiltrate data. It will leverage AI
to learn the behavior of an application and build a model of what a sequence of
good requests over time looks like. The resulting traffic model is used to
identify attacks that deviate from the “normal” behavior – acting as a
guardrail to help stop potentially malicious activity.
· Secure the Number
One Threat Vector – Email: Nine out of every ten cyber attacks
begin with a phishing scam, so reducing the risk presented by email is pivotal
to upholding cyber resilience. Cloudflare’s Cloud Email Security solution stays
ahead of threat actors by training AI models to identify different parts of a
message and flag suspicious content. The rise of AI-enhanced attacks are making
traditional email security providers obsolete, as threat actors can now craft
phishing emails with little to no language errors. But while trends like
Generative AI continue to evolve, Cloudflare’s models analyze all parts of
a phishing attack – most of which are harder to fake.
· Mitigate threats
posed by employees – whether accidental or on purpose: Almost half of
insider threat incidents involve an employee with privileged access to company
assets – underscoring the importance of a Zero Trust approach. Cloudflare Gateway will allow
customers to create a baseline of their organization's user behavior and
resources being accessed, to flag or filter what presents as risky or
unauthorized. This will provide both a score for users themselves and
resources, both those that are managed internally and external resources an
organization reaches out to.
Cloudflare has reimagined security to leverage AI in the fight against
AI. As emerging technology evolves and new tools are developed, Cloudflare is
positioned to allow organizations to embrace these productivity enhancements
without exposing themselves to malicious use cases.
Leave A Comment