CleverTap Unveils Signed Call For Trusted and Contextual Customer Engagement
CleverTap, the all-in-one
engagement platform, today announced the launch of Signed Call, an
industry-first, VoIP-enabled, in-app voice capability for trusted and
contextual customer engagement. Signed Call equips CleverTap customers with an
effective way to engage with end-users, leveraging VoIP-enabled in-app calling
for real-time, secure, and contextual customer experiences.
In the current landscape, when a brand
attempts to reach its users through voice-calls (via unknown phone numbers),
there is a risk of being marked as spam or worse used for scam; potentially
lowering the brand’s credibility and hampering the relationship with the end-user.
Even in an optimal scenario, where the call is not flagged as spam or scam, the
interaction lacks context, resulting in low conversions.
With Signed Call™, brands have the
ability to personalize the in-app call screen by adding the brand name, logo,
as well as providing context for the call. This provides the end-user with the
requisite context, enhancing the call pick-up rates. Moreover, brands are not
required to disclose end-user PII data (Personally Identifiable Information) to
unauthorized individuals or agents while using Signed Call™, thus mitigating
privacy concerns. This no-code solution also comes with pre-built use cases and
call screens for easy implementation.
“Users often choose not to pick up
calls if the caller isn’t a known contact. This can lead to dropped calls and
missed opportunities for a business. When extrapolated to the scale of a
user-base, it can lead to a significant loss in revenue, and erosion of trust.
However, with Signed Call™, CleverTap customers can offer a personalized and
secure experience, maximizing the chances of conversions and ultimately
increasing revenue.
Signed Call™ has already seen success
with a select group of our customers who were part of the Early Access Program
wherein significant improvements were observed in call answer rates and
engagement levels”, said Anand Jain,
Co-founder and Chief Product Officer, CleverTap.
The introduction of Signed Call™ is
poised to revolutionize how brands connect with users through voice as a
channel; especially within the Ride Hailing, BFSI, and Food Delivery
app-categories, as well as in other industries looking
to create more personalized customer experiences. It aims to
transform customer engagement and elevate trust to a whole new level.
The Head of Product of a leading job
search portal using Signed Call™ said, “Our customers are recruiting firms who
previously would call candidates on their mobiles, with answer rates around
10-15%. Candidates were slow to act as they weren’t sure if the call was
actually from the company they applied for. But since integrating Signed Call™,
answer-rates even during periods of low-hiring have been at 33% while peak
season has seen this figure climb to as high as 52%; 3 to 4 times higher than
before.”
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