CleverTap launches first ever ‘Retention Accelerator’ for startups globally
CleverTap, the all-in-one
engagement platform, today announced the launch of its Retention Accelerator
program for startups globally. Offered to select participants, it is designed
to provide early-stage startups free access to CleverTap’s full stack retention
platform, with benefits worth USD 100,000; along with comprehensive 1:1
tailored mentoring sessions with CleverTap experts, and networking
opportunities with investors and industry leaders.
After the successful launch of
the CleverTap for Startups (C4S)
initiative in November 2022, the Retention Accelerator represents the next
milestone in CleverTap’s continued efforts to support the global startup
ecosystem. The accelerator will support ten startups every year, with each
cohort consisting of five companies. The initiative is specifically designed to
help digital-native startups personalize and optimize all customer touchpoints,
and improve user engagement and conversion rates on their platforms. The
comprehensive 1:1 mentoring sessions are designed to help entrepreneurs and
growth teams refine their retention strategies and align with their business
goals.
To qualify for the CleverTap Retention
Accelerator, startups should meet the following criteria:
· Early-stage startups
with a website or app
· Existing CleverTap
C4S customers or prospects
· Monthly Active Users
(MAU) of fewer than 100,000
· Startups in operation
for up to 10 years
The CleverTap Retention Accelerator
follows a structured timeline. Between May-June 2023, a call for applications
will be made, inviting aspiring participants to join the program. In July 2023,
the first cohort of participants will be announced. From July to December 2023,
the selected cohort will work closely with CleverTap, benefiting from
invaluable mentoring sessions. This collaborative environment will allow
participants to enhance their skills and knowledge of the CleverTap platform.
Speaking about the accelerator program,
Abhinay Jain, Director, Product Led Growth, CleverTap said- “We are thrilled to
launch the CleverTap Retention Accelerator program. Through this initiative, we
are committed to supporting small businesses and early-stage startups. The
program offers the startups our expertise in crafting effective retention
strategies. Customer retention plays an important role in helping early-stage startups
differentiate themselves and build brand stickiness. We recognize the
importance of empowering startups to build a robust customer engagement and
retention roadmap to drive sustainable business growth, and this accelerator is
a step towards helping these startups scale.”
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