CleverTap gears up for the next stage of growth, focuses on maximizing customer lifetime value
In light of the ever-evolving demands
of the market, today CleverTap, the all-in-one engagement platform, marked a
strategic redirection towards focusing on helping businesses maximize customer
lifetime value (CLV). As businesses start focusing on sustainable growth and
long-term profitability, understanding the potential of CLV is critical.
To maximize customer lifetime value, it
is critical to enhance the customer experience and foster long-term customer
relationships. This requires brands to stand out in saturated markets. Despite
marketers increasing focus on customer-facing digital experiences, most customers
believe that it doesn’t impact what they end up buying. Overcoming this
requires brands to create lasting impressions by understanding their customers
through insights across touchpoints. To actualize this, CleverTap offers key
capabilities designed to meet diverse needs across business models— E-commerce,
Subscriptions (OTT), Financial Services, Gaming, and more with the following
capabilities:
· Understanding
customers for life with limitless data
· Personalizing every
experience to build brand love, loyalty, and advocacy
· Creating customers
for life with in-moment experiences, designed and optimized for scale, in
real-time
· Transcending
boundaries through omni-channel experiences
· AI-driven empathetic
insights for smarter, faster decisions
· Curating purpose-built
solutions for different business models
Anand Jain, Co-Founder, and Chief
Product Officer, CleverTap, said, "10 years ago when we started
building CleverTap, our aim was to ensure the foundation of the platform is
future proof and agile enough to adapt. Over the last few years consumer
behavior and needs have evolved faster than the rate at which marketers can
keep up with. The customer attention is divided today due to distractions by
noisy marketing competing for marketing share. Our all-in-one solution allows
brands to focus on building deep relationships with their users by leveraging
the power of hyper-personalization, which helps maximize CLV. ”
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