Canva Expands Developer Platform As App Uses Surpass 1 Billion
Canva, the world’s
only all-in-one visual communication platform, today unveiled updates for its
growing Canva Developers community, as part of its vision to build the world’s
most pluggable design platform.
At the company’s second annual Canva Extend conference in San Francisco,
Canva introduced several new APIs, monetization through a premium apps program
and added tools to help builders scale their businesses.
In one year, Canva’s developer community has expanded to include members
from 122 countries, contributing to a marketplace of 300 apps and counting.
These apps have been used 1 billion times since the start of the Canva
Developer Program in June 2023. Building on the Canva platform gives developers
a simple way to put their app in the hands of Canva’s 190 million monthly
active users, who in turn benefit from access to new technology to achieve
their goals.
"Our vision is to create the most interoperable work platform
through apps and integrations, while offering a rewarding experience for the
developers who build them,” said Anwar Haneef, GM and Head of Ecosystem at
Canva. “In partnership with developers from around the world, we’ve introduced
hundreds of AI and design capabilities and are scaling Canva faster than ever.
We’re incredibly excited to continue growing together in the years ahead.”
Canva adds value and growth opportunities for app developers
Users in an infinite range of professions and organizations are already
embracing apps on Canva to speed up content creation, enhance their editing and
find new inspiration.
Today’s updates expand what can be built on Canva, and make apps easier
for users to discover:
· Monetization - With the
Premium Apps Program, eligible developers can include premium features in their
apps and get paid for those features based on engagement.
· Translation
services - Canva will translate app content to help developers engage its global
user base, for free.
· Easier app
discovery - Apps will now be shown alongside Canva’s own editing
tools on the platform’s Text tab, Elements tab, Photo Editor, inside Canva Docs
and more. This makes it easier for users to find apps most relevant to their
work.
· New app APIs - Canva
is expanding its Canva Apps SDK with a new suite of capabilities:
o Content Query API
- enables apps to read and update text, unlocking possibilities for
translation apps, document AI assistants, writing assistants and more.
o Design Editing API
(beta) - makes design and layout automation easy, such as for an app that adds or
modifies elements in a plain design based on prompts.
o Tables API - lets apps add
tables with content to designs.
o Authentication API
- simplifies authentication for apps, making it easier to implement
industry-standard OAuth protocol.
In addition to APIs and monetization opportunities, Canva Developers
have access to resources that range from app design to go-to-market assistance.
“With so many marketers using Canva to create organic and paid media
assets for Meta, we wanted to build an app that makes it seamless for them to
apply Meta’s creative best practices. We worked hand-in-hand with Canva on
design, development, and go-to-market efforts for the Meta Design Check app,
which truly simplifies the creative process for our users,” said Cecilia LV,
Strategic Partnerships Lead at Meta.
A growing AI ecosystem
Following Canva’s acquisition of Leonardo.Ai in July, Canva also
announced that developers can apply for access to Leonardo’s APIs, and receive
initial credits to build their app.
Apps and integrations have become core to Canva’s AI strategy, and more
than half of what’s found in the Canva Apps Marketplace is AI-powered. AI
developers are finding a passionate audience on Canva. For example, during
their first month on Canva, DeepReel grew new user sign ups by more than 10x,
and Krikey 3D AI Animation saw a 23x increase in site traffic the day after
launching their app on Canva.
Connect APIs and new Salesforce integrations show the power of a
pluggable workflow
Since their launch in June of this year, organizations have been
leveraging Canva’s Connect APIs to embed Canva into their workflows or
products, with more than 300 Connect API integrations in active development.
Last week, Canva introduced Canva for Salesforce, a set of integrations powered by Connect
APIs that turn custom datasets into assets that leave a lasting impression.
Sales teams can populate on-brand Canva templates with opportunity or account
information from Salesforce in a single click, and also generate charts using
data input from Salesforce. By automating the creation of custom presentations
and pitch assets, sales teams can better focus on strategy and closing
business.
Salesforce is one of several work platforms building on Canva, joining
apps from Amazon Ads, Meta and Google Ads. Connect APIs are also bridging Canva
with cloud integration platforms (iPaaS) like Workato, Zapier and Make.
Developer initiatives support Canva’s enterprise growth
Today’s announcements follow the launch of Canva Enterprise in May 2024,
which gives organizations more control over how their teams use Canva. The
addition of new APIs and developer resources makes it easier for teams to
access essential data and use Canva alongside other essential workplace tools.
Canva is now used in 95% of Fortune 500 companies, and has surpassed 190
million users and $2.3B in revenue.
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