Canon India Unveils ‘The Gatecrashers' Campaign to Celebrate World Photography Day
Celebrating photographers and the art
of photography, Canon India, a leading digital imaging company, launched a new
creative social media campaign titled, ‘The Gatecrashers’ to mark
World Photography Day. The campaign engages viewers by depicting the charm and
authenticity of candid photography along with recognizing the hard work of the
professionals who are behind the lens. Throwing light on the entire journey of
photography from visualization to the final depiction, the campaign commends
the significance of capturing unfiltered human emotions and enabling subjects
to cherish natural moments for years to come. In collaboration with four
prominent photography influencers, Frames by Ankit, Portraits by Sudha, Soumya
Mense, and Aishwarya Nayak, the campaign video chronicles the art in the
categories of Portrait, Street, Fashion, and Lifestyle.
The selected photographers have
consensually captured spontaneous moments and highlighted the beauty of raw
human emotions, all of which have been weaved together in one video. The
different situations depicted include a charming street-side couple on a walk,
a trendy fashion boutique, a professional in an art studio and a group of
friends enjoying dinner. Through this video, Canon India pays a tribute to
photography and recognizes the effort that makes this art form so unique in
elevating every moment of life by ensuring that it’s frozen in time.
Additionally, to fuel the culture of photography further and encourage the
community at large, the brand also launched an array of activations across the
country ranging from photo walks, contests and educational workshops.
Speaking about the campaign, Mr. Manabu
Yamazaki, President and CEO, Canon India said, “Every year World
Photography Day provides us with a special platform to honor the incredible
artistry that a camera brings into our lives. Each photographer has a unique
lens with which it views its subjects and narrates stories through his/her own
artistic vision. To celebrate this passion of photographers and put the
spotlight on the beauty of candid photography, we are delighted to launch ‘The
Gatecrashers’ campaign. The video is a simple yet poignant collation,
acknowledging the dedication of photographers when it comes to capturing
unguarded moments, that make for the best memories. Further, to nurture a
deeper appreciation for the craft and inspire the community to embrace the
world of photography, we were happy to launch a series of activations across
the country.”
Commenting on the new creative
campaign, Mr. C Sukumaran, Senior Director for Product and Communication, Canon
India said, “In line with our vision of creative storytelling through the
lens, it is our constant endeavor to fuel the passion for the art of
photography with both the latest innovations as well as captivating yet
relatable campaigns. Our new campaign is aimed at taking users on a creative
journey to discover the art of candid photography and its unique moments while
also demonstrating the prowess of our innovative new range of cameras, the EOS
R100 and PowerShot V10. These new entrants are poised to enable users to
capture life as it unfolds without any hindrances. I am confident that this
commitment of ours for transformation at all levels and the introduction of
such authentic campaigns, will encourage more and more people to follow their
own journey of capturing unfiltered emotions around them.”
As part of the campaign, Canon India is
also celebrating Photography Week from August 12th to August 26th. During this period,
the brand is conducting various engaging activities for the community including
workshops, photo walks, and contests across the country to encourage people to
explore the beauty of candid photography.
- East: A photo walk was
conducted from the all-new Canon Live Office in Kolkata to Maidan crossing
Victoria Memorial. The walk was attended by professional street
photographers and was led by EOS Maestro, Soumya Sankar Ghoshal. The
occasion also saw the inauguration of the Kolkata Police Photography Club
at Canon's Live Office, accompanied by a special workshop. In Siliguri, a
special session was held by EOS Maestro, Apratim Saha to discuss the
technological nuances of photography powered by the Canon EOS R8. In
Guwahati and Assam, the brand conducted fashion photography workshops in
association with the All Assam Fashion Photographers Association.
- West: Organized photography
workshops in renowned educational institutions like IIM Ahmedabad and
Symbiosis School of Photography, Pune, to kindle the love for the art of
photography. Photography workshops for users were also conducted in the
state-of-the-art Canon Live office in Mumbai. Additionally, a photo walk
was conducted at Ujjain and a photo contest was held in Indore.
- North: Hosted an array of
workshops in major cities including Fatehpur, Basti, Jodhpur, Moradabad,
Bindki, Khalilabad, Jahanabad, Nagra, with “Wedding” as one of the main
themes of discussion. Similar workshops are also slated to be hosted in
Khatima, Champawat, Ghatampur, Pithoragarh, Akbarpur, and Jhansi.
- South: Conducted a special
workshop to the entire photography fraternity in Mysore and Arsikere,
Karnataka in collaboration with Mysore and Arisikere Association. Focusing
on creating impactful experiences, live demos were set up at the Canon
India Store in Bengaluru along with photo walks. Lastly, a Bikers Rally
was also set up in Bengaluru with over 400-500 riders, displaying the
latest Canon PowerShot V10 camera and the EOS R system to the entire crowd
to cultivate the knowledge of the art.
Canon India remains committed to
fueling the growth of artistic expressions through the lens, empowering
photographers and creators to capture and share their unique perspectives with
the world.
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