Canon India launches a quirky campaign ‘Some Things are Best Left to Canon’
Furthering its connect and
relatability with today’s new-age customers, Canon India, leading digital
imaging company, has launched a new creative campaign titled ‘Some Things
are Best Left to Canon’. The campaign highlights, moments that are too
precious, too close, and too personal, are best captured by superior technology
camera, to cherish for years to come. With a humours twist, Canon India
playfully encourages users to capture life's treasured moments, with its
latest, feature rich and compact range of cameras, namely the PowerShot V10 and
EOS R100 that enables an uninterrupted and distraction-free photography and videography
experience.
The campaign has been brought alive
through four relatable short films, with each one narrating a story that we can
all connect to; starting from a father being unable to capture his son's
winning football goal, to a vlogger's video-shooting woes while capturing a
mushtanda's awe-inspiring flying roti technique for his followers, further a
young boy's courageous zipline experience missed being recorded by his family,
to a young creators inability to live stream, all due to disruptions and
continuous notifications. Overall, the campaign films serve as a comic yet
meaningful reminders of why Canon's latest cameras; PowerShot V10 and EOS
R100 would have been the right fit for each of the depicted situations to
go the other way around, with its portable, ergonomic design, and
high-quality footage capabilities. Above all, unhindered by notification pop
ups and updates.
Commenting on
the launch of the campaign, Mr. C Sukumaran, Senior Director for Product and
Communication, Canon India said, “Photography
& videography is an integral part of our lives nowadays and at Canon India,
it is our constant endeavor to create products that empower the users of today
with the best-in-class capturing experience. Our latest compact cameras, first
being the PowerShot V10, the new video-centric device for content creators and
EOS R100, the perfect go-to camera for all, as it’s the most affordable EOS R
camera till date, both have been launched keeping in mind the desire to click,
and shoot on an everyday basis to further build on to the love of photography
and videography. Thus, through a humorous take, our new campaign enunciates the
fact that capturing life’s most cherished memories are best left to Canon’s
imaging technology, highlighting the significance of seamless clicking
experience among the masses. We are confident that everyone watching will
relate to one film or the other and resonate the sentiment.”.
Powered by Transformation at its
core, Canon India has been witnessing a successful upward trajectory with
year-on-year growth while showing the utmost agility by foraying into new
avenues as a 360 degree digital imaging solutions provider. As it further
solidifies its industry leadership in this world of ever-evolving technology,
it stands committed to provide products and solutions that cater to an array of
customer needs.
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