Bugasura Announces Appointment of Rapti Gupta as Co-founder CMO to Drive Growth Initiatives
Rapti brings a wealth
of experience in marketing and product development, and will be responsible for
driving the company's growth. In her role as Marketing Head at Bugasura, Rapti
helped improve customer acquisition by 50% and company revenue by 30% in the
last 11 months.
She
also played a pivotal role in defining Bugasura’s unique product offerings in
the software quality space. Going forward, she is poised to bring in new
innovation and lead growth initiatives for the company.
“I saw immense
potential in what Pradeep and Avinash were building when I joined Bugasura 11
months ago. Most tech companies are conditioned to using legacy tools or
project management applications to power their bug tracking and quality
management process. This results in a considerable amount of tech debt and
revenue loss. With Bugasura, we are helping modern technology companies close
those gaps and I’m very excited about how we are solving these problems (with
AI and otherwise),” Rapti shares about her
journey.
Speaking
of the impact Rapti brought about for the company, Pradeep
Soundararajan, CEO of Bugasura said, “Bugasura is
a massive opportunity for this world to change the way people report, track and
close bugs. We are reinventing bug tracking and this has never been attempted
before. For this mission, we needed someone who is authentic, fearless,
creative yet grounded. Finding Rapti to help further this mission through our
marketing is the best thing that happened to team Bugasura and me as a founder.”
With 11+ years of experience in marketing, Rapti brings significant experience
to the product roadmap and go-to-market efforts of Bugasura. Previously, she
led the brand marketing function at Instamojo. She also built their popular
e-learning product, mojoVersity. She has been awarded Top 50 global women in
content in 2023 and most influential content marketing professional in Asia in
2019 by CMO Asia.
With
the new leadership in place, Bugasura will be focussing on doubling user
acquisition and revenue in the next financial year with a sharp focus on
customer satisfaction and innovative use of AI in the product.
A woman in a man’s world
This
role makes Rapti one of the few women leaders in a largely male-dominated
industry. Being at the forefront of this challenge, she plans on using the
position to not only support women in tech but also create more opportunities
for women in technology and help them get to leadership positions.
“I’ve always seen a huge gender gap in
boardrooms and technology. In this role, I not only want to hire more women in
my team but also help promote more women in tech. We’ve already been doing this
at Bugasura - tying up with exclusive women-in-tech communities to help them
network, learn, and explore new opportunities in tech and we’ve barely
scratched the surface.”
Leave A Comment