Atomberg Leverages Salesforce to Deliver Enhanced Customer Experiences
Atomberg Technologies, a leading manufacturer of smart and
energy-efficient consumer durable home appliances, selects Salesforce, the
global leader in CRM, to redefine experiences in the home appliances industry
creating personalized and connected experiences driving customer excellence and
loyalty.
With Salesforce Field Service, Atomberg will
deliver enhanced on-site service powering frontline workers to build trusted
support in the field. This will be connected to back-end operations to improve
customer service, increase efficiency, and schedule tasks seamlessly. This
helps Atomberg to boost productivity, accelerate collaboration, and focus on
the highest-value activities, enabling the company to provide delightful and
consistent customer experiences.
Atomberg is one of the fastest-growing appliance
companies in the country and is revolutionizing the appliance industry with its
fusion of mindful designs and next-generation digital innovations. With a
widespread presence, Atomberg has a vast network of 350+ service centers
spanning numerous cities across India. Its product portfolio includes fans,
mixer grinders, and smart locks.
Arindam Paul, Chief
Business Officer, Atomberg, said, "At Atomberg, we recognize the importance of
leveraging technology to transform the way our customers interact with their
homes and the appliances within them. We're excited to partner with Salesforce
to empower consumers with smart and energy-efficient home appliances that not
only simplify their lives but also contribute to a greener and more sustainable
future. By harnessing the power of Salesforce CRM, we can create a 360-degree view
of customers and enhance and deliver seamless and personalized customer
experiences, ensuring their homes are efficient, connected, and environmentally
conscious. Our collaboration is driven by the shared vision of making homes
smarter, more sustainable, and truly tailored to the needs and preferences of
each individual. Together, we're shaping the future of home appliances and
revolutionizing the way we live, one smart device at a time."
Arun
Parameswaran, Managing Director - Sales, Salesforce India, said, “Technological advancements, changing
consumer expectations, and sustainability concerns, are leading the industry to
evolve rapidly. This has led the players in the industry to embrace innovation
and preempt customer needs. We are delighted to contribute towards Atomberg’s
journey in enhancing customer excellence and enabling intelligent and
sustainable lifestyles, with technology.”
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