AET Displays to Cross 500+ System Integrators & Partners Across India by FY 2024
AET Displays, a renowned industry expert in fine pitch LED displays has
announced ambitious plans to significantly expand its distribution network
across India. Having officially entered the Indian market on October 26, 2023,
AET has swiftly established a strong presence with over 200 partners and
distributors nationwide. Presently, AET’s distribution network covers key
cities such as Mumbai, Pune, Delhi, NCR, Bengaluru, Hyderabad and Chennai, with
plans for aggressive expansion into both indoor and outdoor product lines,
targeting diverse market segments and amplifying brand presence nationwide.
The expansion aims to bolster AET's network to encompass 500+ plus
partners and System Integrators by the end of fiscal year 2024. Notably, AET
Displays has onboarded Cavitak as its national distributor partner, leveraging
their extensive market expertise and robust distribution network to enhance its
reach and service capabilities across India. Established in 1987, Cavitak
delights its customers and partners with products and services categorized in
multiple verticals including retail, Automation Security & Safety,
Professional AV Solutions, Global Commerce and Specialized Tech.
Regarding the decision to expand their distribution network, Mr.
Su Piow Ko, Vice President of AET Global, stated, “Our expansion in
India is driven by the country's growing market potential, strategic geographic
location, and increasing demand for cutting-edge LED display technology. With
our extensive product lineup and strategic presence in India, AET is
well-positioned to serve the booming LED Video Wall market and contribute to
the digital transformation journey in the country. We are confident that our
innovative solutions will drive impactful visual experiences and elevate the
standards of digital communication across various industries in India.”
He further highlighted the strategic partnership with Cavitak,
noting, "By partnering with Cavitak, we are harnessing their vast market
knowledge and robust distribution network, which will remarkably boost our
market penetration and operational capabilities. This
collaboration marks a pivotal step in our growth strategy, ensuring that we can
meet the diverse needs of our customers across India with efficiency and
excellence."
In terms of targeted regions, AET plans to focus on major metropolitan
areas such as Mumbai, Delhi, Bangalore, Pune, and Chennai, alongside emerging
tech hubs like Hyderabad and Pune. Furthermore, tier 2 cities such as Lucknow,
Ahmedabad, and Chandigarh are also on the company’s radar. With regard to the
unique challenges associated with expansion in the Indian market, AET is
committed to addressing diverse regulatory landscapes, logistical complexities,
and cultural nuances. Besides prioritizing localized after-sales support,
understanding regional needs, and fostering partnerships for effective market
penetration, AET is also set to emphasize supply chain optimization for
efficient distribution and growth.
AET’s distribution network expansion in India is strategically phased to
ensure sustainable growth and market dominance. The initial groundwork and
partnerships will be established within the next year, followed by progressive
scaling over the subsequent 2-3 years. With an extensive product lineup of over
50 offerings products and more than 2000 installations nationwide, AET
currently operates one assembly Unit, three offices, three customer experience
centers, and five service centers, all strategically positioned across the
country to provide comprehensive coverage and support for its customers.
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